Craig Fisher is the Head of Marketing for Allegis Global Solutions.  In this episode, Craig Fisher talks about his role at Allegis, his incredibly successful conference, TalentNet, the importance of video in employer branding and his own network of mentors, friends and advisors.  Craig is trusted advisor when it comes to employer branding and advertising.  Craig encourages companies to use video to help tell their story and offers several tips on how to do that across Facebook, YouTube and Glass Door.  In addition, Craig speaks to the content and message such videos should convey such as, community and prestige.  Craig is constantly on the forefront of emerging technologies and  innovations and it's through his learning that he is able to offer audiences shortcuts and advise.  It is through conferences and in-person events that one is able to "invest in themselves" and "sharpen ones saw" with minimal time commitment.   In the 10 years that Craig has been producing TalentNet and TalentNet Live he has given not only audiences opportunities to learn, but new speakers opportunities to present.  A true contributor to the opensource community that is HR and Talent Acquisition.