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Zack sits down with Geoffrey Toffetti, CEO of Frontline Performance Group, to talk about why the guest experience can never exceed the employee experience. Geoffrey explains how clear standards, consistent measurement, and coachable behaviors turn service into revenue. He shares practical ways to set expectations, train for the right language, and use recognition and incentives that actually drive results.

Zack and Geoffrey discuss:

•  Frontline culture as the brand experience
•  Reward, recognition, and accountability
•  From selling to serving with better recommendations
•  Leaderboards and measurement that lift performance
•  Setting clear standards leaders can enforce
•  Simple recognition rituals that build team pride

Thanks, Geoffrey!

Links:
https://www.linkedin.com/in/gtoffetti/
https://www.linkedin.com/company/frontline-performance-group/about/
https://www.instagram.com/frontlineperformancegroup/
https://frontlinepg.com/