Empowered Patient Podcast

Phil Johnston, President and CEO of Johnston Associates, and an advisor to EO Care, the market leader in providing clinically-guided cannabis use. Phil discusses the potential for research from the reclassification of cannabis from a Schedule I drug to a Schedule III drug. With current Federal restrictions on cannabis, research has not been conducted on the potential therapeutic use for pain relief, depression, PTSD, and other conditions. With a change in classification, researchers can develop protocols, test different cannabis strains, run clinical trials, and determine dosage and form for therapies.

Phil explains, "So changing the Schedule from I to III is a game-changer because it's going to allow for research in the cannabis area in terms of dosage, what's the appropriate dosage, what kind of marijuana should be used for whatever ails you. There's a particular emphasis, of course, on pain relief and sleeplessness and depression. It appears that cannabis can have a very serious positive impact on those maladies, but we need much more research, and that's where we come in. That's what we're trying to focus on with EO Care."

"If you talk to any MD in the country, they'll tell you that they didn't learn anything about cannabis in medical school, and that was because of the Federal ban. And so there hasn't been a lot of research done. It's anecdotal at this point, such as my wife's situation, and what we need is for the Federal Government and the states to lead the way to make sure that there's funding for research and that medical schools are including that in their curricula. The research will involve what normally is involved with drugs, which is trials to determine exactly what the best treatments would be."

"Dosing is very important to figure out how much of it one needs, given whatever the specific problem is. And none of that research has been done in this country yet. Now, we're doing a sweep of international studies. It turns out that Canada, which legalized this a long time ago, has done trials and has some research, which we can adapt. However, that work has to be done, and it has to be done within medical institutions in the United States as well."

#MedicalCannabisAccessibility #MedicalCannabisClinicalResearch #MedicalCannabisCancerPatients #CannabisRescheduling #FutureofMedicalCannabis

PWJohnston.com

EOCare.com

Listen to the podcast here

Phil Johnston, President and CEO of Johnston Associates, and an advisor to EO Care, the market leader in providing clinically-guided cannabis use. Phil discusses the potential for research from the reclassification of cannabis from a Schedule I drug to a Schedule III drug. With current Federal restrictions on cannabis, research has not been conducted on the potential therapeutic use for pain relief, depression, PTSD, and other conditions. With a change in classification, researchers can develop protocols, test different cannabis strains, run clinical trials, and determine dosage and form for therapies.

Phil explains, "So changing the Schedule from I to III is a game-changer because it's going to allow for research in the cannabis area in terms of dosage, what's the appropriate dosage, what kind of marijuana should be used for whatever ails you. There's a particular emphasis, of course, on pain relief and sleeplessness and depression. It appears that cannabis can have a very serious positive impact on those maladies, but we need much more research, and that's where we come in. That's what we're trying to focus on with EO Care."

"If you talk to any MD in the country, they'll tell you that they didn't learn anything about cannabis in medical school, and that was because of the Federal ban. And so there hasn't been a lot of research done. It's anecdotal at this point, such as my wife's situation, and what we need is for the Federal Government and the states to lead the way to make sure that there's funding for research and that medical schools are including that in their curricula. The research will involve what normally is involved with drugs, which is trials to determine exactly what the best treatments would be."

"Dosing is very important to figure out how much of it one needs, given whatever the specific problem is. And none of that research has been done in this country yet. Now, we're doing a sweep of international studies. It turns out that Canada, which legalized this a long time ago, has done trials and has some research, which we can adapt. However, that work has to be done, and it has to be done within medical institutions in the United States as well."

#MedicalCannabisAccessibility #MedicalCannabisClinicalResearch #MedicalCannabisCancerPatients #CannabisRescheduling #FutureofMedicalCannabis

PWJohnston.com

EOCare.com

Download the transcript here

Salome Juethner, Senior Medical Director, Head of Rare Genetics, and Interim Head of Rare GI at Takeda, discusses HAE, hereditary angioedema, a rare genetic disorder that causes painful and unpredictable swelling attacks that can be life-threatening. Salome emphasizes the need to educate physicians to consider HAE as a potential diagnosis in children as young as two years old and underrepresented racial and ethnic groups. To treat HAE, Takeda offers Takhzyro, a medication that can be used on-demand and as a preventative therapy, administered at home through a subcutaneous injection.

Salome explains, "Hereditary angioedema, or HAE, is a rare genetic disorder with a prevalence of one in 50,000. It can cause very painful, unpredictable swelling attacks that can occur in the throat, abdomen, hands, feet, and face. And as you can imagine, a throat attack could be potentially life-threatening. There are different triggers for these attacks. Some can just be stress and that could be positive stress like a wedding or going to prom or an illness and others. It can be quite limiting when you have to live thinking if I do something, is that going to trigger an attack? The symptoms can change over time, and HAE may not necessarily look the same for each person. Typically, people with HAE are missing an important protein in their blood called a C1 inhibitor. Either they're missing it or have very low levels, and it just may not work the way it should."

"For people who have never heard of HAE, things get a lot more difficult because they rely on their physician, who may or may not be aware of this very rare disease and consider it part of the differential diagnosis. So it is not uncommon to hear patients talk about going for years before they ever got their diagnosis and that they were experiencing symptoms during that time, going to the emergency room, and maybe even being misdiagnosed with another condition until they finally saw someone who thought, oh, you know what? We should screen you for HAE."

"Screening is really just a blood test. So, you would screen for a C4 level, which would be low or normal. If you're thinking about whether this could be HAE, then you would go ahead and check a C1 inhibitor level and a functional C1 level, and then those would be low as well. It's really about educating people, though, to consider it as part of the differential diagnosis."

#Takeda #HAE #HereditaryAngioedema #RareDisease

takeda.com

Listen to the podcast here

Salome Juethner, Senior Medical Director, Head of Rare Genetics, and Interim Head of Rare GI at Takeda, discusses HAE, hereditary angioedema, a rare genetic disorder that causes painful and unpredictable swelling attacks that can be life-threatening. Salome emphasizes the need to educate physicians to consider HAE as a potential diagnosis in children as young as two years old and underrepresented racial and ethnic groups. To treat HAE, Takeda offers Takhzyro, a medication that can be used on-demand and as a preventative therapy, administered at home through a subcutaneous injection.

Salome explains, "Hereditary angioedema, or HAE, is a rare genetic disorder with a prevalence of one in 50,000. It can cause very painful, unpredictable swelling attacks that can occur in the throat, abdomen, hands, feet, and face. And as you can imagine, a throat attack could be potentially life-threatening. There are different triggers for these attacks. Some can just be stress and that could be positive stress like a wedding or going to prom or an illness and others. It can be quite limiting when you have to live thinking if I do something, is that going to trigger an attack? The symptoms can change over time, and HAE may not necessarily look the same for each person. Typically, people with HAE are missing an important protein in their blood called a C1 inhibitor. Either they're missing it or have very low levels, and it just may not work the way it should."

"For people who have never heard of HAE, things get a lot more difficult because they rely on their physician, who may or may not be aware of this very rare disease and consider it part of the differential diagnosis. So it is not uncommon to hear patients talk about going for years before they ever got their diagnosis and that they were experiencing symptoms during that time, going to the emergency room, and maybe even being misdiagnosed with another condition until they finally saw someone who thought, oh, you know what? We should screen you for HAE."

"Screening is really just a blood test. So, you would screen for a C4 level, which would be low or normal. If you're thinking about whether this could be HAE, then you would go ahead and check a C1 inhibitor level and a functional C1 level, and then those would be low as well. It's really about educating people, though, to consider it as part of the differential diagnosis."

#Takeda #HAE #HereditaryAngioedema #RareDisease

takeda.com

Download the transcript here

Lorie Spence and Carolyn Pritchard, Co-Founders of Bridge Medical Communications, focus on developing tools and resources to support healthcare professionals and patients in collaborating and making informed treatment decisions. They emphasize the importance of patient-centered care, participatory medicine, and patient engagement to help address therapeutic challenges and barriers that impact patient outcomes. By applying healthcare communication strategies and providing practical and functional tools for use at the point of care, they are bridging the gap between providers and patients.

Lorie explains, "Some tools we developed through Bridge Medical Communications through CONNECT really support healthcare professionals at the point of care. With the dynamic shift in the marketplace, with precision medicine and the need to engage the multidisciplinary team, we've developed tools like flow sheets that can be integrated into the EMRs to help assist and prompt through the steps of care from assessment of all the way to therapeutic onboarding and management."

Carolyn elaborates, "Connecting is ensuring that the patient's voice and that the patient is, as you mentioned, participating in their healthcare journey. So we're trying to support industry and stakeholders in developing these tools so they can collaborate with the patients. As we've mentioned, it might be a patient counseling tool, like a transition tool, these types of things provide continuity of care critical between the patient, the healthcare provider, and often, caregivers."

#BridgeMedComms #PatientsVoice #PatientCentric #HealthcareProfessionals #ParticipatoryMedicine #HealthcareCommunications

bridgemedcomms.ca

Listen to the podcast here

Lorie Spence and Carolyn Pritchard, Co-Founders of Bridge Medical Communications, focus on developing tools and resources to support healthcare professionals and patients in collaborating and making informed treatment decisions. They emphasize the importance of patient-centered care, participatory medicine, and patient engagement to help address therapeutic challenges and barriers that impact patient outcomes. By applying healthcare communication strategies and providing practical and functional tools for use at the point of care, they are bridging the gap between providers and patients.

Lorie explains, "Some tools we developed through Bridge Medical Communications through CONNECT really support healthcare professionals at the point of care. With the dynamic shift in the marketplace, with precision medicine and the need to engage the multidisciplinary team, we've developed tools like flow sheets that can be integrated into the EMRs to help assist and prompt through the steps of care from assessment of all the way to therapeutic onboarding and management."

Carolyn elaborates, "Connecting is ensuring that the patient's voice and that the patient is, as you mentioned, participating in their healthcare journey. So we're trying to support industry and stakeholders in developing these tools so they can collaborate with the patients. As we've mentioned, it might be a patient counseling tool, like a transition tool, these types of things provide continuity of care critical between the patient, the healthcare provider, and often, caregivers."

#BridgeMedComms #PatientsVoice #PatientCentric #HealthcareProfessionals #ParticipatoryMedicine #HealthcareCommunications

bridgemedcomms.ca

Download the transcript here

John Celebi, the President and Chief Executive Officer of Sensei Biotherapeutics, emphasizes the need to develop better patient selection strategies and next-generation therapeutics for cancer patients. Through their Tumor Microenvironment-Activated Biologics platform (TMAb), Sensei develops conditionally active therapeutics designed to be active only within the low-pH tumor microenvironment. Current pipeline candidates are designed to be active only within the low-pH tumor microenvironment and show potential to overcome the challenges of VISTA, a promising checkpoint target.

John explains, "As an industry, we have some tough choices. Other strategies, both within and outside of IO, have made much better progress in targeting which patients will respond and which patients won't respond to treatment. Those are decisions that we have to make as an industry to keep up."

"The second one I would point to is that we're now in a decade after the first immuno-oncology drug approval. And so, we have a whole generation of patients now that have been exposed to checkpoint therapy, and that are now many of whom resistant to checkpoint therapy. We call that acquired resistance. And so the game has really changed. It's an open question: whether the first PD-1 drugs would be approved today if all of those patients had been treated with some other checkpoint therapy prior to it raises the bar. This means new strategies are needed to treat patients with acquired resistance to immunotherapy."

"One of the interesting things about VISTA is that it does play a key role in the tumor microenvironment. The tumor microenvironment is unique because it's an environment inside the body in which cells proliferate very rapidly. That leads to a whole host of subsequent changes that affect the outcome of therapy, the fact that when cells are dividing rapidly, the pH in the area tends to drop, and it becomes more acidic. And that's directly related to the function of VISTA. It's one of the things that makes VISTA unique because VISTA is only activated as an immune checkpoint under lower pH conditions."

#SenseiBio #ImmunOncology #PatientSelection #Immunotherapy #Cancer #Tumors #ImmuneCheckpointTargets #VISTA

SenseiBio.com

Listen to the podcast here

John Celebi, the President and Chief Executive Officer of Sensei Biotherapeutics, emphasizes the need to develop better patient selection strategies and next-generation therapeutics for cancer patients. Through their Tumor Microenvironment-Activated Biologics platform (TMAb), Sensei develops conditionally active therapeutics designed to be active only within the low-pH tumor microenvironment. Current pipeline candidates are designed to be active only within the low-pH tumor microenvironment and show potential to overcome the challenges of VISTA, a promising checkpoint target.

John explains, "As an industry, we have some tough choices. Other strategies, both within and outside of IO, have made much better progress in targeting which patients will respond and which patients won't respond to treatment. Those are decisions that we have to make as an industry to keep up."

"The second one I would point to is that we're now in a decade after the first immuno-oncology drug approval. And so, we have a whole generation of patients now that have been exposed to checkpoint therapy, and that are now many of whom resistant to checkpoint therapy. We call that acquired resistance. And so the game has really changed. It's an open question: whether the first PD-1 drugs would be approved today if all of those patients had been treated with some other checkpoint therapy prior to it raises the bar. This means new strategies are needed to treat patients with acquired resistance to immunotherapy."

"One of the interesting things about VISTA is that it does play a key role in the tumor microenvironment. The tumor microenvironment is unique because it's an environment inside the body in which cells proliferate very rapidly. That leads to a whole host of subsequent changes that affect the outcome of therapy, the fact that when cells are dividing rapidly, the pH in the area tends to drop, and it becomes more acidic. And that's directly related to the function of VISTA. It's one of the things that makes VISTA unique because VISTA is only activated as an immune checkpoint under lower pH conditions."

#SenseiBio #ImmunOncology #PatientSelection #Immunotherapy #Cancer #Tumors #ImmuneCheckpointTargets #VISTA

SenseiBio.com

Download the transcript here

William Hind, agency principal at Alpharmaxim, highlights that traditional methods of educating patients and physicians may not effectively drive behavior change. Applying behavioral science in healthcare communications is a way to understand the barriers to adopting new medicines and therapies and patient and provider reluctance to change. Behavioral science will become increasingly helpful for the pharmaceutical and medical tech industries to ensure that novel therapies, wearable devices, and at-home diagnostic equipment are successfully marketed to the right patients at the right time with accurate information.

William explains, "At present, there's a great deal of needed emphasis on educating people about diseases and any therapies that come forward. However, it may not be a lack of information inhibiting prescribing clinicians or patients from adopting a new medicine. It may be that it's an old habit of physicians, or it may be that the patients have accepted a regimen that they are reluctant to move away from. So it's about the need to try and discover all of the different aspects of what might be acting as a barrier in making sure that new medicines are adopted as quickly as possible."

"When it comes to behavioral change, I don't think people realize quite what a science it is. You know, it's firmly rooted in psychology and sociology. There is clear evidence supporting its use. We use the COM-B model, a well-reputed approach to defining barriers. This is interesting because pharmaceuticals, in particular, and patient communications are all heavily dependent on the data and evidence, yet the way they communicate is usually governed by habit. We're trying to encourage people to look at what's needed to shift behaviors instead of just relying on habitual communication."

"There is a wealth of examples where behavior science is being used very successfully in consumer advertising and in the kinds of scenarios you mentioned. There's a lot of work in that area, but even there, real behavioral science is still on the fringes. It's not routinely adopted. So what we need to do is make sure that it is better understood. In pharmaceuticals, it isn't as adopted anywhere near as much as it should be or could be, especially given what's at stake."

#Alpharmaxim #BehavioralScience #PharmaMarketing #Medtech

alpharmaxim.com

Listen to the podcast here

William Hind, agency principal at Alpharmaxim, highlights that traditional methods of educating patients and physicians may not effectively drive behavior change. Applying behavioral science in healthcare communications is a way to understand the barriers to adopting new medicines and therapies and patient and provider reluctance to change. Behavioral science will become increasingly helpful for the pharmaceutical and medical tech industries to ensure that novel therapies, wearable devices, and at-home diagnostic equipment are successfully marketed to the right patients at the right time with accurate information.

William explains, "At present, there's a great deal of needed emphasis on educating people about diseases and any therapies that come forward. However, it may not be a lack of information inhibiting prescribing clinicians or patients from adopting a new medicine. It may be that it's an old habit of physicians, or it may be that the patients have accepted a regimen that they are reluctant to move away from. So it's about the need to try and discover all of the different aspects of what might be acting as a barrier in making sure that new medicines are adopted as quickly as possible."

"When it comes to behavioral change, I don't think people realize quite what a science it is. You know, it's firmly rooted in psychology and sociology. There is clear evidence supporting its use. We use the COM-B model, a well-reputed approach to defining barriers. This is interesting because pharmaceuticals, in particular, and patient communications are all heavily dependent on the data and evidence, yet the way they communicate is usually governed by habit. We're trying to encourage people to look at what's needed to shift behaviors instead of just relying on habitual communication."

"There is a wealth of examples where behavior science is being used very successfully in consumer advertising and in the kinds of scenarios you mentioned. There's a lot of work in that area, but even there, real behavioral science is still on the fringes. It's not routinely adopted. So what we need to do is make sure that it is better understood. In pharmaceuticals, it isn't as adopted anywhere near as much as it should be or could be, especially given what's at stake."

#Alpharmaxim #BehavioralScience #PharmaMarketing #Medtech

alpharmaxim.com

Download the transcript here