Empowered Patient Podcast

Cheryl Cheng, Founder and CEO of Vive Collective, discusses the unique business model of their investment platform, which focuses on digital health and health tech addressing large problems in healthcare, such as chronic conditions and complex workflows. Cheryl emphasizes the need for seamless integration of digital health solutions into existing healthcare systems and the importance of user interface. While excited about the potential of AI and robotics in healthcare, Cheryl highlights the need to include humans in decision-making while leveraging technology to improve access and quality of care.

Cheryl explains, "We're excited to have launched this investment platform a couple of years ago, and the thesis behind it is to be very flexible in the type of capital we can deploy in the types of businesses we can invest in and build. However, they all need to stay within digital health and health tech. The idea was to give us the flexibility to add value to companies along their lifecycle. We can be a continuous investor, roll up our sleeves as former operators, and help founders build their businesses and grow organically and inorganically."

"I would say, 8 to 10 years, there has been the rise of digital health and health tech, which is more of a hybrid model for incorporating technology to facilitate or augment the delivery of care. As we all know, through COVID and the pandemic, telemedicine took off. And so there's now a new category that didn't exist, say, 20, 30 years ago. There have always been biotech and medical device investors."

"There is this, I would say, interdisciplinary investment category that is relatively new. You see a hybrid of traditional healthcare investors moving into it, as well as traditional tech investors moving into it. Our team is unique in that we have previous digital health investing experience and digital health building experience through product manufacturing, etc."

#ViveCollective #MedTechInvestment #HealthTechInvestment #HealthTech #DigitalHealth

vivecollective.com

Listen to the podcast here

Cheryl Cheng, Founder and CEO of Vive Collective, discusses the unique business model of their investment platform, which focuses on digital health and health tech addressing large problems in healthcare, such as chronic conditions and complex workflows. Cheryl emphasizes the need for seamless integration of digital health solutions into existing healthcare systems and the importance of user interface. While excited about the potential of AI and robotics in healthcare, Cheryl highlights the need to include humans in decision-making while leveraging technology to improve access and quality of care.

Cheryl explains, "We're excited to have launched this investment platform a couple of years ago, and the thesis behind it is to be very flexible in the type of capital we can deploy in the types of businesses we can invest in and build. However, they all need to stay within digital health and health tech. The idea was to give us the flexibility to add value to companies along their lifecycle. We can be a continuous investor, roll up our sleeves as former operators, and help founders build their businesses and grow organically and inorganically."

"I would say, 8 to 10 years, there has been the rise of digital health and health tech, which is more of a hybrid model for incorporating technology to facilitate or augment the delivery of care. As we all know, through COVID and the pandemic, telemedicine took off. And so there's now a new category that didn't exist, say, 20, 30 years ago. There have always been biotech and medical device investors."

"There is this, I would say, interdisciplinary investment category that is relatively new. You see a hybrid of traditional healthcare investors moving into it, as well as traditional tech investors moving into it. Our team is unique in that we have previous digital health investing experience and digital health building experience through product manufacturing, etc."

#ViveCollective #MedTechInvestment #HealthTechInvestment #HealthTech #DigitalHealth

vivecollective.com

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Dejan Nenov, Founder and Chairman of Panaton Software, highlights the importance of integrating healthcare data for such purposes as ordering medical tests and recruiting patients for clinical trials. The Panaton simple integration service for healthcare services uses AI to help streamline workflow, break down data silos, and provide seamless data exchange. While standardization is desirable, flexibility is essential when creating workflows that allow people to be more efficient.

Dejan explains, "Imagine that you have just invented a fantastic new medical test, spent years doing the science and the research, and then millions of dollars doing your studies and FDA approval. So now you have a test and a lab that can perform it. Suddenly, you need to be able to offer that test to 100 different health systems, including the ability to get paid for it, either through private or insurance or Medicare."

"You realize you have to move information just to order your tests. You have to move information from your lab to the test catalog at the EPIC system, at, let's say, Kaiser or HCA. Then, you need to take data to order the test with you. And now, I've seen cases where people spend six to 12 months just doing these integrations between their lab information systems and EMR systems. We believe that should be done in two weeks, not 12 months. And we've been able to consistently do that kind of thing again rapidly and cost-effectively."

"Similarly, with patient medical records, if you're doing a clinical trial, your biggest problem is the ability to recruit patients and sites so you can get patients enrolled in your trial. That is all dependent on data and the ability to find that specific person who matches all the criteria for participating in your research. Again, information, proper medical coding, and the ability to move data from point A to point B is the gating factor."

#Panaton #HealthcareIT #DataIntegration #HealthTech #HealthcareSolutions

Panaton.com

Listen to the podcast here

Dejan Nenov, Founder and Chairman of Panaton Software, highlights the importance of integrating healthcare data for such purposes as ordering medical tests and recruiting patients for clinical trials. The Panaton simple integration service for healthcare services uses AI to help streamline workflow, break down data silos, and provide seamless data exchange. While standardization is desirable, flexibility is essential when creating workflows that allow people to be more efficient.

Dejan explains, "Imagine that you have just invented a fantastic new medical test, spent years doing the science and the research, and then millions of dollars doing your studies and FDA approval. So now you have a test and a lab that can perform it. Suddenly, you need to be able to offer that test to 100 different health systems, including the ability to get paid for it, either through private or insurance or Medicare."

"You realize you have to move information just to order your tests. You have to move information from your lab to the test catalog at the EPIC system, at, let's say, Kaiser or HCA. Then, you need to take data to order the test with you. And now, I've seen cases where people spend six to 12 months just doing these integrations between their lab information systems and EMR systems. We believe that should be done in two weeks, not 12 months. And we've been able to consistently do that kind of thing again rapidly and cost-effectively."

"Similarly, with patient medical records, if you're doing a clinical trial, your biggest problem is the ability to recruit patients and sites so you can get patients enrolled in your trial. That is all dependent on data and the ability to find that specific person who matches all the criteria for participating in your research. Again, information, proper medical coding, and the ability to move data from point A to point B is the gating factor."

#Panaton #HealthcareIT #DataIntegration #HealthTech #HealthcareSolutions

Panaton.com

Download the transcript here

Brian Smith, Chief Pharmacy Officer at Shields Health Solutions, addresses the challenges patients experience receiving specialty drugs by working with health systems to simplify the process. With a focus on measuring outcomes and improving patient care, Shields has seen a significant cure rate for hepatitis C, driven by attention to medication adherence and tracking outcomes. Recognizing the need to treat the multiple conditions patients often experience, Shields takes a patient-centric view to help these high-risk patients keep their conditions under control.

Brian explains, "We started in the areas of what people would call specialty pharmacy, such as oncology medications that people take at home, oral medications for people who have had a transplant, and injections like Humira for rheumatoid arthritis."

"But I'd say what we found over the last 12 years is a lot of medications can be challenging and difficult, and a lot of patients need help. While we focus on specialty pharmacy, I'd say we have broadened ourselves to focus on high-risk patients with a lot of needs."

"When we support our specialty patients, and I had the little quotations on my fingers here, we view them holistically. If the patient chooses, we try to support all of their medications, which helps them a lot, as well as dealing with one pharmacy, one call a month, to remind them of their refills for any and every medication they might need. It simplifies things for their providers as well, where it's a lot easier to screen for things like drug interactions and other challenges that can happen with polypharmacy."

#ShieldsRx #SpecialtyPharmacy #ElevatingSpecialtyPharmacy #RareDiseases #HepC

shieldshealthsolutions.com

Listen to the podcast here

Brian Smith, Chief Pharmacy Officer at Shields Health Solutions, addresses the challenges patients experience receiving specialty drugs by working with health systems to simplify the process. With a focus on measuring outcomes and improving patient care, Shields has seen a significant cure rate for hepatitis C, driven by attention to medication adherence and tracking outcomes. Recognizing the need to treat the multiple conditions patients often experience, Shields takes a patient-centric view to help these high-risk patients keep their conditions under control.

Brian explains, "We started in the areas of what people would call specialty pharmacy, such as oncology medications that people take at home, oral medications for people who have had a transplant, and injections like Humira for rheumatoid arthritis."

"But I'd say what we found over the last 12 years is a lot of medications can be challenging and difficult, and a lot of patients need help. While we focus on specialty pharmacy, I'd say we have broadened ourselves to focus on high-risk patients with a lot of needs."

"When we support our specialty patients, and I had the little quotations on my fingers here, we view them holistically. If the patient chooses, we try to support all of their medications, which helps them a lot, as well as dealing with one pharmacy, one call a month, to remind them of their refills for any and every medication they might need. It simplifies things for their providers as well, where it's a lot easier to screen for things like drug interactions and other challenges that can happen with polypharmacy."

#ShieldsRx #SpecialtyPharmacy #ElevatingSpecialtyPharmacy #RareDiseases #HepC

shieldshealthsolutions.com

Download the transcript here

Shelly Hoffman, Partner and Executive VP at Marbury Creative Group emphasizes that branding and messaging in the healthcare industry increasingly focus on problem-solving and emotional messaging. She highlights the value of leveraging written content, audio, video, and podcasts to disseminate information to target audiences. COVID-19 has also changed healthcare and pharma messaging to physicians and patients with a shift to safety, population health, and social determinants of health.

Shelly elaborates, "We're a brand-building marketing agency on a mission to simplify things for our clients. So whether that's from a messaging and positioning standpoint, trying to make things that can be complicated simple, or from a media and campaign standpoint, trying to make sure our clients understand results and everything from an ROI standpoint. So we do work across a lot of different services, including branding, strategy and insights, digital, social, experiential, video, and photography."

"Often, on the healthcare side and pharma side specifically, we're very focused on both a B2B and B2C standpoint. So often, it's physicians, or it might be an OR manager that's making purchase decisions. So targeting is very important, and understanding the personas of those who make decisions from a behavior standpoint. So, we try to focus a little bit more on psychographics versus even demographics because people are at different points when making that purchasing decision. But on the pharma side, we're getting pretty detailed in terms of the targeting around NPI numbers to get in front of those exact types of physicians."

#MarburyCreativeGroup #MarketingAgency #DigitalMarketing #HealthcareMarketing #HealthcareMarketingCampaigns

marburycreativegroup.com

Listen to the podcast here

Shelly Hoffman, Partner and Executive VP at Marbury Creative Group emphasizes that branding and messaging in the healthcare industry increasingly focus on problem-solving and emotional messaging. She highlights the value of leveraging written content, audio, video, and podcasts to disseminate information to target audiences. COVID-19 has also changed healthcare and pharma messaging to physicians and patients with a shift to safety, population health, and social determinants of health.

Shelly elaborates, "We're a brand-building marketing agency on a mission to simplify things for our clients. So whether that's from a messaging and positioning standpoint, trying to make things that can be complicated simple, or from a media and campaign standpoint, trying to make sure our clients understand results and everything from an ROI standpoint. So we do work across a lot of different services, including branding, strategy and insights, digital, social, experiential, video, and photography."

"Often, on the healthcare side and pharma side specifically, we're very focused on both a B2B and B2C standpoint. So often, it's physicians, or it might be an OR manager that's making purchase decisions. So targeting is very important, and understanding the personas of those who make decisions from a behavior standpoint. So, we try to focus a little bit more on psychographics versus even demographics because people are at different points when making that purchasing decision. But on the pharma side, we're getting pretty detailed in terms of the targeting around NPI numbers to get in front of those exact types of physicians."

#MarburyCreativeGroup #MarketingAgency #DigitalMarketing #HealthcareMarketing #HealthcareMarketingCampaigns

marburycreativegroup.com

Download the transcript here

Dr. Margie Balfour, a psychiatrist and Chief Clinical Quality Officer at Connections Health Solutions discusses the challenges and demand for behavioral health crisis care. She highlights the implementation of the 988 Suicide and Crisis National Lifeline, which allows individuals to access mental health support by phone, text, or chat. With a focus on crisis stabilization, help from peer specialists, and face-to-face interventions, Margie emphasizes the importance of teamwork in crisis management.

Margie explains, "What 988 does is, now anyone from your phone, just like you could dial 911, you can dial 988. That connects to what used to be called the National Suicide Prevention Lifeline. And that is a network of about 200 call centers around the country that are staffed with trained mental health counselors who can help. For a lot of crises, having someone to talk to can make people's symptoms decrease and get people connected to the care they need and help that crisis in the moment without having to send someone out. The new 988 number connects to that so that anyone can call it. But also, you can access it via text and chat, which a lot of people, especially younger people, prefer to communicate in that way. And so you can get crisis counseling that way as well."

"They're trained to provide counseling to help people develop a safety plan for what they will do the next time this happens. They can make appointments and connect people to outpatient care if that's what they need in the community. So they're able to, for those folks, bring stabilization in that process. People with higher-level needs sometimes need to speak to someone face-to-face or have someone come to where they are. They're calling for a family member, and that family member doesn't want to get on the phone, but someone needs to evaluate them, and then the crisis line can dispatch mobile crisis teams."

#ConnectionsHealthSolutions #SuicidePrevention #MentalHealth #988 #Suicide #BevioralHealthCrisisCare

connectionshs.com

Listen to the podcast here

Dr. Margie Balfour, a psychiatrist and Chief Clinical Quality Officer at Connections Health Solutions, discusses the challenges and demand for behavioral health crisis care. She highlights the implementation of the 988 Suicide and Crisis National Lifeline, which allows individuals to access mental health support by phone, text, or chat. With a focus on crisis stabilization, help from peer specialists, and face-to-face interventions, Margie emphasizes the importance of teamwork in crisis management.

Margie explains, "What 988 does is, now anyone from your phone, just like you could dial 911, you can dial 988. That connects to what used to be called the National Suicide Prevention Lifeline. And that is a network of about 200 call centers around the country that are staffed with trained mental health counselors who can help. For a lot of crises, having someone to talk to can make people's symptoms decrease and get people connected to the care they need and help that crisis in the moment without having to send someone out. The new 988 number connects to that so that anyone can call it. But also, you can access it via text and chat, which a lot of people, especially younger people, prefer to communicate in that way. And so you can get crisis counseling that way as well."

"They're trained to provide counseling to help people develop a safety plan for what they will do the next time this happens. They can make appointments and connect people to outpatient care if that's what they need in the community. So they're able to, for those folks, bring stabilization in that process. People with higher-level needs sometimes need to speak to someone face-to-face or have someone come to where they are. They're calling for a family member, and that family member doesn't want to get on the phone, but someone needs to evaluate them, and then the crisis line can dispatch mobile crisis teams."

#ConnectionsHealthSolutions #SuicidePrevention #MentalHealth #988 #Suicide #BevioralHealthCrisisCare

connectionshs.com

Download the transcript here