Empowered Selling

This episode brings me back together with Sam Whitmore — a brilliant sales leader, coach and founder of Sales Rhythm, whose career has taken her from Xerox and IBM to becoming one of Salesforce’s top sales leaders, before building a new business from the ground up in Australia. Sam shares what she’s learned about selling, coaching and leadership—and why great sales is far less about having all the answers than we often think.

We dive into curiosity over perfection, coaching instead of telling, creating psychological safety in forecast conversations, building genuine champions, and why stalled deals often require you to look backwards before pushing forwards. Sam also challenges some of the outdated beliefs that make selling feel uncomfortable—and shares why giving customers permission to say no can actually make you a better seller.

A must-listen for sales leaders who want to ask better questions, coach more effectively, and create high performance without pressure, perfectionism or micromanagement.

In this episodeI sit down with the immeasurable, Roxanna Marazzi. Roxanna is an accomplished commercial leader, founder of RM Consultancy, and someone who has spent more than 20 years building high-performing teams across companies including Salesforce, Rackspace, WP Engine and Intuit. Roxy shares how a life-changing health challenge forced her to redefine success, rebuild her leadership identity, and create a new blueprint for sustainable high performance.

We dive into building cultures where people perform because they feel valued, hiring for long-term potential over short-term results, balancing operational rigour with startup agility, and why investing in people will always outperform investing in process alone. Roxy also shares the leadership lessons she learned the hard way—and the mindset shifts that transformed both her career and her life.

A must-listen for anyone in sales or sales leadership who wants to build high-performing teams, lead with authenticity, and create lasting impact.

We're back and back with a bang. In this episode we're answering a critical question -What does great sales leadership look like in 2026? 

I'm joined by the very brilliant Ronal Karia exploring what it takes to lead with impact in a fast-moving, high-pressure world. From coaching over command-and-control leadership to building trust, leading through change, and protecting time for what matters most, Ronal shares practical insights from over 20 years working at some of tech’s biggest names. This is a conversation about creating stronger teams, better leaders, and sustainable success — without burning people out.

Enjoy!!

In this episode, I sit down with Sabya Sen — one of the most respected sales leaders in tech and a true believer in running your patch like a CEO. With nearly 20 years across Salesforce and now Alteryx, Sabya shares how he builds resilient teams, aligns every GTM function, and leads through constant change.

We dive into hiring and retaining top talent, creating a “team sport” pipeline engine, balancing data with intuition, and using AI to sell smarter. Sabya also reveals the toughest leadership lessons he’s learned — and the mindset that keeps him growing through disruption.

A must-listen for anyone in sales or sales leadership who wants to lead with clarity, confidence, and impact.

In this episode of Empowered Selling, I sit down with Niamh McArdle, Head of SMB at Salesforce Ireland, to trace a career journey that runs from a Dublin department store shop floor to leading one of the most dynamic SMB businesses in tech.

Niamh shares how a “rite of passage” retail job became an accidental masterclass in sales culture and customer experience, why her chaotic early days in a fast-growing Irish SMB still shape how she sells to and supports SMBs today, and what six years at IBM (including winning the prestigious Best of IBM award) taught her about brand, sponsorship, and stepping into leadership before you feel “ready”.

Niamh and I also dig into:

Niamh leaves listeners with two powerful challenges: start acting for the role you want long before the title arrives, and get intentional about how you’ll use the time AI gives you back—to double down on the deeply human skills that truly differentiate great sellers and leaders.

I’m very excited to share this episode - a (super!) candid conversation with Lindsay Rios—a true sales leadership enigma (in the best way) who was also recognized as one of the  "Top 100 Sales Queen to Follow."

During our conversation Lindsay shares her incredible journey from nearly becoming a paediatric neurologist to crushing it in automotive sales, tech, and scaling startups. She opens up about her authentic approach to building her personal brand, embracing her unique personality, and sharing real struggles and victories.

We dive into practical advice on owning your confidence, sharpening your sales strategies, and fostering true leadership that’s all about people. Whether you’re looking for insights on overcoming challenges like forecasting, building resilience, or just being unapologetically yourself, Lindsay’s got you covered.

What you can look forward to:

Hoping you'll enjoy this honest, inspiring chat as much as I did. Lindsay’s insights are truly empowering, and her approach to leadership and authenticity is something we can all learn from.

This episode provides a treasure trove of wisdom about how to nurture confident, resilient, and emotionally intelligent kids. Suzy’s compassionate approach will remind you that change takes time, effort, and patience—and that your role as a parent or caregiver is to be a steady, supportive guide.

Tune in now to learn practical tools that will help you create a safe, connected environment where children can thrive, learn responsibility, and feel truly empowered.

🎧 Listen today & start making a difference in the lives of the young people around you

My incredible guest this episode provides a tonne of invaluable insights centre on helping you succeed in today’s competitive sales leader environment. I'm thrilled to have had a sneak-peek behind the scenes at hyper-growth organisation, Snowflake and the chance to chat to one of their seasoned Sales leaders, Adam Metherell.

We covered a tonne of bases in this discussion - from how to thrive in fast-growth environments and the adaptions required to succeed in an ever-changing sales landscape!

A further flavour of what you can look forward to hearing:

Enjoy!

I’m excited to unveil this episode of Empowered Selling, featuring the phenomenal Amy Blanthorne Hazel, now Senior RVP at Salesforce UKI. Amy’s journey from her early days at IBM to leading some of Salesforce’s most dynamic teams is packed with actionable insights on leadership, sales excellence, and building lasting client relationships.

Here are some key highlights from the episode:

🔥 The Power of a Playbook

🔥 Building Trust and Authentic Relationships

🔥 Mastering Objection Handling

🔥 Sales Leadership in Large vs. Small Organizations

🔥 From First-line to Second-line Leadership

🔥 Resilience in Tough Times

🔥 Self-sufficiency and Speed 

This episode offers inspiring lessons on strategic leadership, building trust-based relationships, and embracing a growth mindset — all from one of the most impressive leaders in the sales world today.

🎧 Don't miss out—listen now and elevate your leadership game!

In this latest episode, I had the pleasure of chatting with Doreen Pernel, CSO at Scaleway, a trailblazing European cloud and AI solutions provider. With a stellar background at Bloomberg, Facebook, and Dataiku , Doreen shares her insights on transforming organisations, building high-performance teams, and embracing innovation.

Highlights of our conversation include:

Doreen’s growth-mindset, authenticity, and adaptability make her a truly inspiring leader. Her advice? - Be bold, stay curious, and never be afraid to "ask for forgiveness"—the most successful often do.

Enjoy!