Empowered to Lead

When a group practice website grows out of a solo practice site, it often reinforces the "everyone wants to see the owner" problem. Kat Love of Empathy Sites shares how to rebuild your website from "my identity" to "our identity," what every clinician page needs, and how to structure your site so a stressed visitor at three in the morning can find the right therapist fast.

What You’ll Hear:

• Why a group practice website "Frankensteined" together from a solo practice site keeps clients asking for you, and why it needs to be rebuilt from the ground up
• The core structure every group practice site needs: home, about us, a full page for each clinician (not just a paragraph), and specialization pages that speak to a specific pain
• The three must-haves for every clinician page: their professional background, a "my journey" story, and why being a therapist is meaningful to them
• Why format matters more than length, and how headings, short paragraphs, and bullet lists help a dysregulated visitor find their answer quickly
• How to present 20+ services without overwhelming visitors, using mega menus, plain-language categories, index pages, and internal linking
• Why your website isn't meant to do all the matching, and how reassuring visitors that it's okay not to know what they need helps them reach out

Reflection Prompts for the Week

• If a new client landed on your website at three in the morning, would they see your team, or just you?
• Does your website tell the story of who "we" are, or is it still built around your solo practice identity?
• What do your clinicians believe in or care about that could unite your practice's story?
• Does each of your clinicians have their own page, a current photo, and a story that helps clients connect with them?
• Where on your website could you reassure someone that it's okay if they don't know what they need yet?

Resources Mentioned on this Episode

- Empathy Sites, website design, writing, and ongoing care for group practice websites: www.empathysites.com

- Kat Love Coaching, one-on-one marketing coaching specializing in building referral networks: www.katlove.com

Featured Guest: Kat Love

Therapists helped Kat heal from childhood sexual abuse, so now she specializes in websites and marketing for therapists. From finding the right words for their websites to implementing marketing strategies that fill their practices, Kat helps therapists attract more clients, build stronger referral networks, and focus on their clients instead of worrying about finding them. Learn more at empathysites.com and katlove.com.

Website: https://empathysites.com

Website: https://katlove.com

Facebook: https://facebook.com/katmlove

Meet the Host: Lisa Catallo

Lisa is a Canadian psychotherapist, group practice owner, and business coach with over eight years of experience leading a thriving, values-driven practice. She works with therapists who are ready to step into their role as confident, ethical, and intentional leaders—without burning out or getting buried in the day-to-day.

Lisa’s coaching focuses on building sustainable group practices through efficient systems, effective leadership, and a deep respect for time and energy. Her approach is calm and encouraging, offering grounded guidance that helps therapists move from overwhelm to clarity—so they can lead with confidence and purpose.

Whether she’s supporting someone just starting to grow a team or helping a seasoned leader reclaim their role as CEO, Lisa brings a blend of insight, structure, and heart to everything she does.

When she’s not coaching or connecting with therapists, you’ll find her hanging out with her children and grandchildren, reading, walking by the water, or dreaming up new ways to make business feel a little lighter.

Connect with the Host:

Website: www.grouppracticenetwork.ca

Instagram: instagram.com/grouppracticenetwork

Facebook: facebook.com/grouppracticenetwork

LinkedIn:www.linkedin.com/in/lisa-catallo

Loved this episode? Let’s take it a step further.

Grab the free Time + Energy Audit for Group Practice Owners to get super clear on where your time is going—and what it’s actually worth.

👉 Download it here

And if you're ready for consistent support, connection, and access to done-for-you tools? Come join us inside Group Practice Connection—the membership designed to help Canadian group practice owners lead with clarity and confidence.

✨ You don’t have to do this alone. Check it out here

Empowered to Lead is proud to be on the High Vibe Podcast Network Check out (Host Name) Gift in the Vault https://highvibepodcastnetwork.com/gifts

Share the Love

✨ If this episode lit something up in you… tag us on Instagram @HighVibeLeaders and @grouppracticenetwork and let us know your biggest takeaway!

🦋 Don’t forget to rate & review — it helps us reach more conscious rebels like you.

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Picking up from last week’s conversation with Alison Maratos about her practice infrastructure rate, Lisa walks through the pay structures open to Canadian group practice owners, from rent with a split to employees and dependent contractors. Before you change anything, she shares four questions to work through so your next decision comes from your numbers, your mindset and what matters to you, rather than from what everyone else is doing.

What You’ll Hear:

✅ Why so many accidental group practice owners ended up with a 60/40, 70/30 or 80/20 split simply because that’s what everyone else was offering

✅ Five structures to consider: rent with a split, subleasing, changing your percentage, hiring employees and moving to a dependent contractor relationship

✅ How to work out what one associate actually costs your business, from your EHR and admin support to marketing and the chocolates in the front room

✅ Why putting a dollar amount on your own time matters, especially if you ever want to sell your practice

✅ The mindset shift from “taking” a percentage from your clinicians to paying them for a service

✅ Why other owners are a great sounding board, and why your accountant and an employment lawyer or HR consultant need to be part of the conversation too

Reflection Prompts for the Week

• What’s making you want to change your structure right now, and have you tried to address it in other ways first?
• Do you know what one associate costs your business each month, including the value of your own time?
• When you think about your split, do you believe you’re taking money from your clinicians or paying them for a service?
• Who have you talked to about this beyond other group practice owners?
• What matters enough to you that you’d have a hard contract conversation to protect it?

Resources Mentioned on this Episode

Beyond the Split: Alison Maratos on Building a Compensation Model That Protects Group Practice Owners (Episode 39) https://network.highvibepodcastnetwork.com/podcast/empowered-to-lead/episode/beyond-the-split-alison-maratos-on-building-a-compensation-model-that-protects-group-practice-owners

The Numbers Room, returning in the new year https://numbers-room.grouppracticenetwork.ca/numbers-room/

GPO Network, Lisa’s free Facebook group for group practice owners https://www.facebook.com/groups/gponetwork

Individual coaching with Lisa https://www.grouppracticenetwork.ca/individual-coaching

Group Practice Connection https://www.grouppracticenetwork.ca/the-group-practice-connection

Meet the Host: Lisa Catallo

Lisa is a Canadian psychotherapist, group practice owner, and business coach with over eight years of experience leading a thriving, values-driven practice. She works with therapists who are ready to step into their role as confident, ethical, and intentional leaders—without burning out or getting buried in the day-to-day.

Lisa’s coaching focuses on building sustainable group practices through efficient systems, effective leadership, and a deep respect for time and energy. Her approach is calm and encouraging, offering grounded guidance that helps therapists move from overwhelm to clarity—so they can lead with confidence and purpose.

Whether she’s supporting someone just starting to grow a team or helping a seasoned leader reclaim their role as CEO, Lisa brings a blend of insight, structure, and heart to everything she does.

When she’s not coaching or connecting with therapists, you’ll find her hanging out with her children and grandchildren, reading, walking by the water, or dreaming up new ways to make business feel a little lighter.

Connect with the Host:

Website: www.grouppracticenetwork.ca

Instagram: instagram.com/grouppracticenetwork

Facebook: facebook.com/grouppracticenetwork

LinkedIn:www.linkedin.com/in/lisa-catallo

Loved this episode? Let’s take it a step further.

Grab the free Time + Energy Audit for Group Practice Owners to get super clear on where your time is going—and what it’s actually worth.

👉 Download it here

And if you're ready for consistent support, connection, and access to done-for-you tools? Come join us inside Group Practice Connection—the membership designed to help Canadian group practice owners lead with clarity and confidence.

✨ You don’t have to do this alone. Check it out here

Empowered to Lead is proud to be on the High Vibe Podcast Network Check out (Host Name) Gift in the Vault https://highvibepodcastnetwork.com/gifts

Share the Love

✨ If this episode lit something up in you… tag us on Instagram @HighVibeLeaders and @grouppracticenetwork and let us know your biggest takeaway!

🦋 Don’t forget to rate & review — it helps us reach more conscious rebels like you.

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Alison Maratos, a longtime group practice owner and returning guest, joins Lisa to unpack the compensation model she built after years of resenting the financial gaps that come with contractors taking time off. Together they walk through her "Practice Infrastructure Rate" (PIR), a base fee layered under a percentage split, and the mindset work it took to charge it with confidence.

What You’ll Hear:

• How a flat base fee, on top of a percentage split, helps a practice stay afloat through the slow months (December, spring break, summer) instead of the owner absorbing the gap alone
• The month a contractor's invoice went the other way and she had to pay Alison, because the PIR still applied
• How she introduced the change to existing contractors on a traditional split, and the pushback she prepared for
• Why "this isn't a job, it's a business" reframes the conversation for both the owner and the contractor
• Alison's top three things to think through before changing your own compensation model: know your numbers, check your money mindset, and know your value isn't just your hourly rate

Resources Mentioned on this Episode

• Alison Maratos, returning guest and group practice owner in Ontario - https://maratoscounselling.com/
• The Numbers Room, Lisa's program for group practice owners working through pricing and compensation - https://numbers-room.grouppracticenetwork.ca/numbers-room/

Featured Guest: Alison Maratos

Alison is a Registered Social Worker and psychotherapist from Brantford, Ontario where she operates a small group practice. In addition to working with her clients, women in peri-menopause and high-achieving perfectionists, Alison enjoys working with her fellow therapists. She loves working with therapists to support learning about things we didn’t learn in school such as documentation and admin, and also supporting therapists at all stages of their career to think about the impact of the work on themselves and to learn how to work smarter, not harder. Alison is the mother of three young men she has raised with her husband Fred. Her newest hobby is taming Ruby the wild Bernedoodle puppy.

Follow Alison Maratos:

Website: https://maratoscounselling.com/

Email: [email protected]

Meet the Host: Lisa Catallo

Lisa is a Canadian psychotherapist, group practice owner, and business coach with over eight years of experience leading a thriving, values-driven practice. She works with therapists who are ready to step into their role as confident, ethical, and intentional leaders—without burning out or getting buried in the day-to-day.

Lisa’s coaching focuses on building sustainable group practices through efficient systems, effective leadership, and a deep respect for time and energy. Her approach is calm and encouraging, offering grounded guidance that helps therapists move from overwhelm to clarity—so they can lead with confidence and purpose.

Whether she’s supporting someone just starting to grow a team or helping a seasoned leader reclaim their role as CEO, Lisa brings a blend of insight, structure, and heart to everything she does.

When she’s not coaching or connecting with therapists, you’ll find her hanging out with her children and grandchildren, reading, walking by the water, or dreaming up new ways to make business feel a little lighter.

Connect with the Host:

Website: www.grouppracticenetwork.ca

Instagram: instagram.com/grouppracticenetwork

Facebook: facebook.com/grouppracticenetwork

LinkedIn:www.linkedin.com/in/lisa-catallo

Loved this episode? Let’s take it a step further.

Grab the free Time + Energy Audit for Group Practice Owners to get super clear on where your time is going—and what it’s actually worth.

👉 Download it here

And if you're ready for consistent support, connection, and access to done-for-you tools? Come join us inside Group Practice Connection—the membership designed to help Canadian group practice owners lead with clarity and confidence.

✨ You don’t have to do this alone. Check it out here

Empowered to Lead is proud to be on the High Vibe Podcast Network Check out (Host Name) Gift in the Vault https://highvibepodcastnetwork.com/gifts

Share the Love

✨ If this episode lit something up in you… tag us on Instagram @HighVibeLeaders and @grouppracticenetwork and let us know your biggest takeaway!

🦋 Don’t forget to rate & review — it helps us reach more conscious rebels like you.

Listen & Subscribe

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Fresh back from Group Practice Network's annual retreat in Muskoka, Lisa shares why retreats have been part of her vision from the very beginning, the pivotal moments she's witnessed when owners step away from their everyday lives, and what shifts when you finally slow down long enough to see yourself and your business differently.

What You’ll Hear:

• Why retreating with other therapists who own businesses means less explaining, deeper conversations, and people who seek to understand before jumping in to fix
• The retreat moment when someone outside Lisa's world named her burnout, and why an outside perspective made all the difference
• How one owner who was terrified to let a therapist go slowed down, looked at the actual numbers, and discovered the loss was half of what she feared
• What owners walked away with from the Muskoka retreat, from the resolve to delegate to new ideas on succession planning and a potential sale
• Details on Coming Home to Congruence, Lisa's Costa Rica retreat with Jennifer Nagel, and the limited-time Canadian Thanksgiving rate

Resources Mentioned on this Episode

• Coming Home to Congruence, a five-day retreat in the cloud forest of Costa Rica with Lisa and Jennifer Nagel, January 31 to February 5, 2027: www.congruentpractice.com
• Canadian Thanksgiving rate, October 8 to 22, 2026 only: Canadians pay the Canadian dollar rate at the US price (for example, a $4,250 USD cabin is $4,250 CAD), saving roughly $2,000 depending on the cabin you choose
• Group Practice Network's annual retreats across Canada, plus a spring project retreat in Whistler currently in the works
• Want to talk about whether a retreat is right for you? Send Lisa a message.

Reflection Prompts for the Week

• When was the last time you stepped out of your environment long enough to think, dream, or vision for your business?
• Is there a decision you're carrying right now that might look different if you slowed down and looked at the actual numbers?
• Who helps you see yourself and your business more clearly, and when did you last spend unhurried time with them?
• If you walked away from one weekend with a tangible takeaway, what would you want it to be, and what would that be worth to you?
• What would it take to block off a weekend this season just for you, even if it's at a hotel in your own city?

Meet the Host: Lisa Catallo

Lisa is a Canadian psychotherapist, group practice owner, and business coach with over eight years of experience leading a thriving, values-driven practice. She works with therapists who are ready to step into their role as confident, ethical, and intentional leaders—without burning out or getting buried in the day-to-day.

Lisa’s coaching focuses on building sustainable group practices through efficient systems, effective leadership, and a deep respect for time and energy. Her approach is calm and encouraging, offering grounded guidance that helps therapists move from overwhelm to clarity—so they can lead with confidence and purpose.

Whether she’s supporting someone just starting to grow a team or helping a seasoned leader reclaim their role as CEO, Lisa brings a blend of insight, structure, and heart to everything she does.

When she’s not coaching or connecting with therapists, you’ll find her hanging out with her children and grandchildren, reading, walking by the water, or dreaming up new ways to make business feel a little lighter.

Connect with the Host:

Website: www.grouppracticenetwork.ca

Instagram: instagram.com/grouppracticenetwork

Facebook: facebook.com/grouppracticenetwork

LinkedIn:www.linkedin.com/in/lisa-catallo

Loved this episode? Let’s take it a step further.

Grab the free Time + Energy Audit for Group Practice Owners to get super clear on where your time is going—and what it’s actually worth.

👉 Download it here

And if you're ready for consistent support, connection, and access to done-for-you tools? Come join us inside Group Practice Connection—the membership designed to help Canadian group practice owners lead with clarity and confidence.

✨ You don’t have to do this alone. Check it out here

Empowered to Lead is proud to be on the High Vibe Podcast Network Check out (Host Name) Gift in the Vault https://highvibepodcastnetwork.com/gifts

Share the Love

✨ If this episode lit something up in you… tag us on Instagram @HighVibeLeaders and @grouppracticenetwork and let us know your biggest takeaway!

🦋 Don’t forget to rate & review — it helps us reach more conscious rebels like you.

Listen & Subscribe

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🎧 Spotify

🎧 Amazon Music

🎧 High Vibe Podcast Network

Continuing the hire slow conversation from the last two episodes, Lisa unpacks the other half of the saying, "fire fast," drawing on Priya Parker's The Art of Gathering to reframe exclusion as protection, and walks through what it actually looks like to notice a poor fit, have the conversation, and follow through with clarity and kindness.

What You’ll Hear:

• Why "fire fast" isn't about being harsh, it's about protecting your clients, your team, and your own energy
• How Priya Parker's concept of general exclusion in The Art of Gathering applies directly to deciding who belongs in a group practice
• Why tolerating a poor fit sends a message to the rest of your team about what your values actually mean
• The actual steps of firing fast: notice, have an intentional and curious conversation, set a clear timeline for change, follow up, and follow through

Resources Mentioned on this Episode

• The Art of Gathering by Priya Parker, referenced throughout for the concept of general exclusion
• The last two episodes on hiring slow [S2E35 and S2E36]
• Group Practice Connection, referenced as a place to process the emotional side of these decisions with peers - www.grouppracticenetwork.ca/the-group-practice-connection

Reflection Prompts for the Week

• Is there someone on your team right now where your gut has been telling you something for a while?
• What would general exclusion look like for your practice, who are you actually built to serve and lead well?
• Are you protecting your team by acting, or protecting your own comfort by waiting?
• What's one conversation you've been avoiding that needs a clear timeline instead?

Meet the Host: Lisa Catallo

Lisa is a Canadian psychotherapist, group practice owner, and business coach with over eight years of experience leading a thriving, values-driven practice. She works with therapists who are ready to step into their role as confident, ethical, and intentional leaders—without burning out or getting buried in the day-to-day.

Lisa’s coaching focuses on building sustainable group practices through efficient systems, effective leadership, and a deep respect for time and energy. Her approach is calm and encouraging, offering grounded guidance that helps therapists move from overwhelm to clarity—so they can lead with confidence and purpose.

Whether she’s supporting someone just starting to grow a team or helping a seasoned leader reclaim their role as CEO, Lisa brings a blend of insight, structure, and heart to everything she does.

When she’s not coaching or connecting with therapists, you’ll find her hanging out with her children and grandchildren, reading, walking by the water, or dreaming up new ways to make business feel a little lighter.

Connect with the Host:

Website: www.grouppracticenetwork.ca

Instagram: instagram.com/grouppracticenetwork

Facebook: facebook.com/grouppracticenetwork

LinkedIn:www.linkedin.com/in/lisa-catallo

Loved this episode? Let’s take it a step further.

Grab the free Time + Energy Audit for Group Practice Owners to get super clear on where your time is going—and what it’s actually worth.

👉 Download it here

And if you're ready for consistent support, connection, and access to done-for-you tools? Come join us inside Group Practice Connection—the membership designed to help Canadian group practice owners lead with clarity and confidence.

✨ You don’t have to do this alone. Check it out here

Empowered to Lead is proud to be on the High Vibe Podcast Network Check out (Host Name) Gift in the Vault https://highvibepodcastnetwork.com/gifts

Share the Love

✨ If this episode lit something up in you… tag us on Instagram @HighVibeLeaders and @grouppracticenetwork and let us know your biggest takeaway!

🦋 Don’t forget to rate & review — it helps us reach more conscious rebels like you.

Listen & Subscribe

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Picking up where last week's episode left off, Lisa walks listeners through the free Hire Slow Checklist step by step, turning "hire slow" from a mindset into seven concrete moves any group practice owner can use for their next hire, whether that's a therapist, an intake coordinator, or a clinical director.

What You’ll Hear:

• Why slowing down your hiring process isn't hesitation, insecurity, or overthinking, it's intentionality tied to the clients you serve and the team you're building
• How to get clear on your non-negotiables (licensing, availability, experience) before you ever post the job, including the cover letter trick Lisa uses to screen for attention to detail and genuine interest
• What a screening step can look like before the first full interview, and why she revisits her own process about every five hires
• Why she uses the same structured, scored questions for every candidate in a role, a practice an employment lawyer recommended at one of her retreats
• The case study and role-play options she's used to see how a candidate actually thinks clinically, not just how they answer in the room
• Her own six-plus week onboarding runway, including why a new hire's bio and video go on the website two weeks before they see a client

Resources Mentioned on this Episode

• GPC Hire Slow Checklist.pdf
• Group Practice Connection, referenced for the full Intake Coordinator, Therapist, and Clinical Director interview guides, plus the post-interview debrief and scoring tool www.grouppracticenetwork.ca/the-group-practice-connection
• Listener feedback invited by email: [email protected]

Reflection Prompts for the Week

• Where in your last hire did you skip a step you wish, looking back, you hadn't?
• What would a screening call or case study reveal about a candidate that their resume never could?
• Is your onboarding process actually a checkpoint, or just a welcome mat?
• Of the seven steps in this checklist, which one is missing from your process right now?

Meet the Host: Lisa Catallo

Lisa is a Canadian psychotherapist, group practice owner, and business coach with over eight years of experience leading a thriving, values-driven practice. She works with therapists who are ready to step into their role as confident, ethical, and intentional leaders—without burning out or getting buried in the day-to-day.

Lisa’s coaching focuses on building sustainable group practices through efficient systems, effective leadership, and a deep respect for time and energy. Her approach is calm and encouraging, offering grounded guidance that helps therapists move from overwhelm to clarity—so they can lead with confidence and purpose.

Whether she’s supporting someone just starting to grow a team or helping a seasoned leader reclaim their role as CEO, Lisa brings a blend of insight, structure, and heart to everything she does.

When she’s not coaching or connecting with therapists, you’ll find her hanging out with her children and grandchildren, reading, walking by the water, or dreaming up new ways to make business feel a little lighter.

Connect with the Host:

Website: www.grouppracticenetwork.ca

Instagram: instagram.com/grouppracticenetwork

Facebook: facebook.com/grouppracticenetwork

LinkedIn:www.linkedin.com/in/lisa-catallo

Loved this episode? Let’s take it a step further.

Grab the free Time + Energy Audit for Group Practice Owners to get super clear on where your time is going—and what it’s actually worth.

👉 Download it here

And if you're ready for consistent support, connection, and access to done-for-you tools? Come join us inside Group Practice Connection—the membership designed to help Canadian group practice owners lead with clarity and confidence.

✨ You don’t have to do this alone. Check it out here

Empowered to Lead is proud to be on the High Vibe Podcast Network Check out (Host Name) Gift in the Vault https://highvibepodcastnetwork.com/gifts

Share the Love

✨ If this episode lit something up in you… tag us on Instagram @HighVibeLeaders and @grouppracticenetwork and let us know your biggest takeaway!

🦋 Don’t forget to rate & review — it helps us reach more conscious rebels like you.

Listen & Subscribe

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🎧 Spotify

🎧 Amazon Music

🎧 High Vibe Podcast Network

After a summer of guest interviews, Lisa is back solo to unpack a phrase she uses often: hire slow. She breaks down what it doesn't mean (hesitating, second-guessing, overthinking) and what it does (screening on purpose, knowing your ideal therapist, and building checkpoints that protect your team and your clients), using her own hiring wins and misses as the proof.

What You’ll Hear:

• The difference between hiring slow and hiring hesitant, and how to tell which one you're actually doing
• Lisa's own hiring miss: giving a key and a contract to a renter before listening to her gut, and what it cost her two months later
• Why she now thinks about "rock stars" versus "shooting stars" before she ever posts a job, and how planning for both changes what she expects from a new hire
• The screening call detail (a long commute on an unsafe route) that told her a promising applicant wasn't the right fit, before either of them invested more time
• Lisa's own six-week hire slow timeline: job posting, specific cover letter requirements, a video introduction, a team meeting, a case study, a mock session, and reference checks
• Why onboarding, mission, vision, and values included, is part of the hire slow process itself, not just what happens after someone says yes

Resources Mentioned on this Episode

• S2E31 with Heather Bach, referenced for her 20-40 applicant screen, reference questionnaires, and "presence" score
• S2E32 with Haley Moore, referenced for her 15-minute vibe check and role-play intake round
• Next week's episode: the free Hire Slow Checklist (tool episode)

Reflection Prompts for the Week

• Do you know who your ideal therapist is, not just to fill a role, but to fit your team, your admin, and your ideal client?
• Are you hiring a rock star or a shooting star right now, and have you planned for what each one will need from you?
• What would a screening call reveal about a candidate that a resume never could?
• If you slowed your next hire down by one step, what would that step be?

Meet the Host: Lisa Catallo

Lisa is a Canadian psychotherapist, group practice owner, and business coach with over eight years of experience leading a thriving, values-driven practice. She works with therapists who are ready to step into their role as confident, ethical, and intentional leaders—without burning out or getting buried in the day-to-day.

Lisa’s coaching focuses on building sustainable group practices through efficient systems, effective leadership, and a deep respect for time and energy. Her approach is calm and encouraging, offering grounded guidance that helps therapists move from overwhelm to clarity—so they can lead with confidence and purpose.

Whether she’s supporting someone just starting to grow a team or helping a seasoned leader reclaim their role as CEO, Lisa brings a blend of insight, structure, and heart to everything she does.

When she’s not coaching or connecting with therapists, you’ll find her hanging out with her children and grandchildren, reading, walking by the water, or dreaming up new ways to make business feel a little lighter.

Connect with the Host:

Website: www.grouppracticenetwork.ca

Instagram: instagram.com/grouppracticenetwork

Facebook: facebook.com/grouppracticenetwork

LinkedIn:www.linkedin.com/in/lisa-catallo

Loved this episode? Let’s take it a step further.

Grab the free Time + Energy Audit for Group Practice Owners to get super clear on where your time is going—and what it’s actually worth.

👉 Download it here

And if you're ready for consistent support, connection, and access to done-for-you tools? Come join us inside Group Practice Connection—the membership designed to help Canadian group practice owners lead with clarity and confidence.

✨ You don’t have to do this alone. Check it out here

Empowered to Lead is proud to be on the High Vibe Podcast Network Check out (Host Name) Gift in the Vault https://highvibepodcastnetwork.com/gifts

Share the Love

✨ If this episode lit something up in you… tag us on Instagram @HighVibeLeaders and @grouppracticenetwork and let us know your biggest takeaway!

🦋 Don’t forget to rate & review — it helps us reach more conscious rebels like you.

Listen & Subscribe

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🎧 Spotify

🎧 Amazon Music

🎧 High Vibe Podcast Network

Whitney Owens runs a 15-person, private-pay group practice in Savannah, Georgia (just closed on their second commercial building) and Wise Practice Consulting, a faith-based consulting business for practice owners. In this conversation she and Lisa dig into what it actually means to lead authentically, why she stopped letting her therapists dictate her decisions, and why bringing in an integrator through EOS/Traction changed everything about how she leads.

What You’ll Hear:

• How Whitney markets a faith-based niche without it feeling weird or performative, and why it's no different than marketing for ADHD or eating disorders if you're not personally in that population
• The line Whitney walks between authenticity and oversharing with her team, and how that's shifted through a recent stretch of personal loss and transition in her practice
• Why she brought on an integrator (COO) after opening a second location, what an integrator actually does day to day, and how it freed her to lead from her strengths instead of managing everyone's metrics
• The story of a practice owner she couldn't convince to get help in time, and why Whitney wishes more group practice owners would reach out sooner
• Why Whitney stopped letting her therapists' pushback dictate her business decisions, and what changed (including losing 13 therapists in 18 months) once she got clear on who she really is as a leader

Resources Mentioned on this Episode

• Wise Practice Consulting — wisepracticeconsulting.com
• Traction by Gino Wickman (EOS)
• Uriah Guilford, Productive Therapist Podcast — https://productivetherapist.com/
• Gordon Brewer, The Practice of Therapy — [https://practiceoftherapy.com/
• Allison Puryear — https://www.abundancepracticebuilding.com/

Featured Guest: Whitney Owens

Whitney Owens is a licensed professional counselor, group practice owner, and faith-based private practice consultant based in Savannah, Georgia. She leads a thriving multi-location, private pay group practice, a seven-figure business she has built and continues to run, without sacrificing her faith, her family, or her joy along the way.

What sets Whitney apart is simple: she is doing the work. She's not teaching from borrowed playbooks or strategies that once worked years ago. She is in it every day, applying what she knows from real, current experience in a growing practice. The advice she gives is the same advice she lives by, tested and proven in her own business.

In addition to running her practice, Whitney consults faith-based practice owners across the country on how to start and grow thriving businesses of their own. Through Wise Practice, she hosts summits, a weekly podcast, and a membership community dedicated to helping clinicians build practices that honor both their calling and their life. She has spoken at events including the American Counseling Association conference, the Maryland professional counselors conference, and multiple years at the Georgia Counseling Association conference.

When she's not working, Whitney is exactly where she wants to be — with her husband and two daughters, out for a run, lost in a good book, relaxing in the backyard, or making memories at Disney World.

Follow Whitney Owens and Wise Practice Consulting:

Instagram: @wise_practice_consulting

YouTube: @wisepracticeconsulting

wisepracticeconsulting.com

Meet the Host: Lisa Catallo

Lisa is a Canadian psychotherapist, group practice owner, and business coach with over eight years of experience leading a thriving, values-driven practice. She works with therapists who are ready to step into their role as confident, ethical, and intentional leaders—without burning out or getting buried in the day-to-day.

Lisa’s coaching focuses on building sustainable group practices through efficient systems, effective leadership, and a deep respect for time and energy. Her approach is calm and encouraging, offering grounded guidance that helps therapists move from overwhelm to clarity—so they can lead with confidence and purpose.

Whether she’s supporting someone just starting to grow a team or helping a seasoned leader reclaim their role as CEO, Lisa brings a blend of insight, structure, and heart to everything she does.

When she’s not coaching or connecting with therapists, you’ll find her hanging out with her children and grandchildren, reading, walking by the water, or dreaming up new ways to make business feel a little lighter.

Connect with the Host:

Website: www.grouppracticenetwork.ca

Instagram: instagram.com/grouppracticenetwork

Facebook: facebook.com/grouppracticenetwork

LinkedIn:www.linkedin.com/in/lisa-catallo

Loved this episode? Let’s take it a step further.

Grab the free Time + Energy Audit for Group Practice Owners to get super clear on where your time is going—and what it’s actually worth.

👉 Download it here

And if you're ready for consistent support, connection, and access to done-for-you tools? Come join us inside Group Practice Connection—the membership designed to help Canadian group practice owners lead with clarity and confidence.

✨ You don’t have to do this alone. Check it out here

Empowered to Lead is proud to be on the High Vibe Podcast Network Check out (Host Name) Gift in the Vault https://highvibepodcastnetwork.com/gifts

Share the Love

✨ If this episode lit something up in you… tag us on Instagram @HighVibeLeaders and @grouppracticenetwork and let us know your biggest takeaway!

🦋 Don’t forget to rate & review — it helps us reach more conscious rebels like you.

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What happens when the need in your community outgrows what a private practice can offer? Aditi Jasra, who leads a Tri-Cities group practice and co-founded the New Wellness North Foundation, shares why she built a nonprofit alongside her business, what the first year of that learning curve actually demands, and how knowing your why carries you through when grants get tight and the work gets hard.

What You’ll Hear:

• Why Aditi launched a nonprofit alongside her group practice, and the specific gap it was built to fill
• How she leads as a compassionate team player while still holding clear standards
• The realities of nonprofit funding right now, and why grants are harder than ever to come by
• What it actually takes to build a board and sustain the commitment a nonprofit requires
• Why your why is the thing that carries you when the work gets hard and quitting feels easy
• Loneliness as its own kind of pandemic, and the healing that happens through connection

Resources Mentioned on this Episode

New Wellness North Foundation - https://www.newwellnessnorthfoundation.org/

• GPO Network, the free Facebook group for Canadian group practice owners
• Group Practice Connection membership: Join here

Featured Guest:

Aditi Jasra is a registered clinical counsellor, group practice owner, and yoga practitioner based in the Tri-Cities area of British Columbia, with a head office in Port Coquitlam and a second location in Surrey. Her practice is made up largely of South Asian women and other diverse practitioners, offering somatic and attachment-based work across relationships, anxiety, and trauma, with most of her clinicians EMDR trained. As a learning site, her practice also supports interns building toward registration. In October 2024, Aditi and several colleagues founded the New Wellness North Foundation, a nonprofit providing free and pay-what-you-can counselling and building community connection for those who cannot otherwise access support.

Connect with Aditi:

Email: [email protected]

Instagram: https://www.instagram.com/wellnessnorthcounselling/

Website: https://wellnessnorth.ca/

Meet the Host: Lisa Catallo

Lisa is a Canadian psychotherapist, group practice owner, and business coach with over eight years of experience leading a thriving, values-driven practice. She works with therapists who are ready to step into their role as confident, ethical, and intentional leaders—without burning out or getting buried in the day-to-day.

Lisa’s coaching focuses on building sustainable group practices through efficient systems, effective leadership, and a deep respect for time and energy. Her approach is calm and encouraging, offering grounded guidance that helps therapists move from overwhelm to clarity—so they can lead with confidence and purpose.

Whether she’s supporting someone just starting to grow a team or helping a seasoned leader reclaim their role as CEO, Lisa brings a blend of insight, structure, and heart to everything she does.

When she’s not coaching or connecting with therapists, you’ll find her hanging out with her children and grandchildren, reading, walking by the water, or dreaming up new ways to make business feel a little lighter.

Connect with the Host:

Website: www.grouppracticenetwork.ca

Instagram: instagram.com/grouppracticenetwork

Facebook: facebook.com/grouppracticenetwork

LinkedIn:www.linkedin.com/in/lisa-catallo

Loved this episode? Let’s take it a step further.

Grab the free Time + Energy Audit for Group Practice Owners to get super clear on where your time is going—and what it’s actually worth.

👉 Download it here

And if you're ready for consistent support, connection, and access to done-for-you tools? Come join us inside Group Practice Connection—the membership designed to help Canadian group practice owners lead with clarity and confidence.

✨ You don’t have to do this alone. Check it out here

Empowered to Lead is proud to be on the High Vibe Podcast Network Check out (Host Name) Gift in the Vault https://highvibepodcastnetwork.com/gifts

Share the Love

✨ If this episode lit something up in you… tag us on Instagram @HighVibeLeaders and @grouppracticenetwork and let us know your biggest takeaway!

🦋 Don’t forget to rate & review — it helps us reach more conscious rebels like you.

Listen & Subscribe

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🎧 Spotify

🎧 Amazon Music

🎧 High Vibe Podcast Network

Haley Moore built Therapy Uninterrupted as a virtual group practice from the ground up, and she has thought carefully about every single step of how she brings people on. In this episode, she walks through the full arc of her hiring and onboarding process and makes the case for why intentionality before the job posting goes up is the most important part of the whole thing.

What You’ll Hear:

• Why confidence is the single quality Haley looks for above all else in a new hire, and how it shows up in every part of the process
• The 15-minute meet and greet she does before any formal interview, and what she is actually listening for in that time
• How she structures a two-part interview process, including a clinical role play that tells her more than any question on a list ever could
• What she looks for when a candidate reviews the contract, and why questions are a green flag, not a red one
• How she runs a full month of onboarding before a new therapist sees a single client, including an Excel tracker with due dates
• Why group practice is not passive income, and what your team actually needs from you even when your systems are solid

Resources Mentioned on this Episode

• Therapy Uninterrupted: www.therapyuninterrupted.ca
• Instagram, LinkedIn, Facebook: @therapyuninterrupted
• Run It Like a CEO Audit: grouppracticenetwork.ca/ceo-audit
• Group Practice Connection membership: grouppracticenetwork.ca/the-group-practice-connection

Featured Guest:

Haley Moore is a Registered Social Worker and the founder of Therapy Uninterrupted, a virtual group practice operating to serve clients across Ontario. Her clinic works with individuals, couples, and groups from a human-centered approach prioritizing connection and relationships as they support clients through the ups and downs of life. Haley has a background in health care, community social work, and teaching, but found her passion in psychotherapy and working with other therapists.

Connect with Haley:

Email: [email protected]

Website: www.therapyuninterrupted.ca

Linkedin: https://www.linkedin.com/company/therapy-uninterrupted-inc/about/

Instagram: https://www.instagram.com/therapyuninterrupted

Facebook: http://www.facebook.com/therapyuninterrupted/

Meet the Host: Lisa Catallo

Lisa is a Canadian psychotherapist, group practice owner, and business coach with over eight years of experience leading a thriving, values-driven practice. She works with therapists who are ready to step into their role as confident, ethical, and intentional leaders—without burning out or getting buried in the day-to-day.

Lisa’s coaching focuses on building sustainable group practices through efficient systems, effective leadership, and a deep respect for time and energy. Her approach is calm and encouraging, offering grounded guidance that helps therapists move from overwhelm to clarity—so they can lead with confidence and purpose.

Whether she’s supporting someone just starting to grow a team or helping a seasoned leader reclaim their role as CEO, Lisa brings a blend of insight, structure, and heart to everything she does.

When she’s not coaching or connecting with therapists, you’ll find her hanging out with her children and grandchildren, reading, walking by the water, or dreaming up new ways to make business feel a little lighter.

Connect with the Host:

Website: www.grouppracticenetwork.ca

Instagram: instagram.com/grouppracticenetwork

Facebook: facebook.com/grouppracticenetwork

LinkedIn:www.linkedin.com/in/lisa-catallo

Loved this episode? Let’s take it a step further.

Grab the free Time + Energy Audit for Group Practice Owners to get super clear on where your time is going—and what it’s actually worth.

👉 Download it here

And if you're ready for consistent support, connection, and access to done-for-you tools? Come join us inside Group Practice Connection—the membership designed to help Canadian group practice owners lead with clarity and confidence.

✨ You don’t have to do this alone. Check it out here

Empowered to Lead is proud to be on the High Vibe Podcast Network Check out (Host Name) Gift in the Vault https://highvibepodcastnetwork.com/gifts

Share the Love

✨ If this episode lit something up in you… tag us on Instagram @HighVibeLeaders and @grouppracticenetwork and let us know your biggest takeaway!

🦋 Don’t forget to rate & review — it helps us reach more conscious rebels like you.

Listen & Subscribe

🎧 Apple Podcasts

🎧 Spotify

🎧 Amazon Music

🎧 High Vibe Podcast Network