In this insightful episode, we welcome Jason Rogers, Marketing Communications Manager at Noldus. Noldus is a leading provider of hardware and software solutions for behavioral research across various species. Jason shares how Noldus empowers researchers to improve data quality and make the world a better place. He discusses their global presence, diverse customer base, and the challenges of marketing to a niche scientific audience. Jason offers valuable insights on website lead generation, the importance of authenticity in marketing, and balancing global messaging. He also shares his unique journey from behavioral neuroscientist to marketer and provides advice for aspiring marketers.