As part of the EU’s Farm to Fork Strategy, at the end of the year the European Commission will propose a harmonised mandatory front-of-pack nutrition labelling system. This is designed to help consumers make informed, sustainable and health-conscious food choices across Member States. The Commission’s proposal will also include setting up nutrient profiles to restrict the promotion of foods high in fat, sugars and/or salt with the aim of facilitating a shift to healthier diets and to drive food reformulation.

There is a lot at stake for consumer choice. According to the wider food and beverage industry, the upcoming proposal should be easy to interpret and, based on dietary guidelines, ensure that consumers are well informed about the nutritional benefits of food and drink products. But some industry stakeholders are concerned that the focus of EU policymakers on specific nutrients risks entrenching negative perceptions around certain food products, despite scientific evidence that supports their positive contribution to European diets.

Relisten to this EURACTIV Hybrid Conference to find out the importance of a balanced approach in assessing the nutritional benefits of beverages and food products. What are the potential implications of a new, mandatory front-of-pack labelling system to help inform consumer choices? Taking the example of the fruit juice sector, the debate discussed the latest policy developments, industry perspectives and scientific research in this area and look ahead at what to expect in 2023.