“We want to meet people where they are, in an approachable way.” – Ben Brooks

Thank you for tuning in to The CUInsight Network, with your host, Robbie Young, Vice President of Strategic Growth at CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest on today’s show is Ben Brooks, President at Zogo, Inc., a financial education app. He joins me to discuss his background and how he ended up working in the credit union industry, despite not originally envisioning that career path.

In our conversation, Ben explains Zogo's mission is to "empower everyone to take control of their financial future, one lesson at a time,” which Zogo achieves via a mobile app that gamifies complex financial concepts, making them engaging and digestible for users of all ages and experience levels. The app covers topics from basic budgeting to advanced investing, and a key focus for Zogo is partnering with credit unions to help them better connect with younger members around financial education.

Ben looks ahead and shares how Zogo is focused on continually enhancing the app experience, possibly even adding features like paper trading. He also highlights Zogo's "user-obsessed, partner-focused" approach, aiming to be a trusted resource for credit unions to rebuild relevance and trust with members. 

As we wrap up, Ben shouts-out the moms in his life, shares his love for Upstate New York, and tells us why he loves James Clear's book Atomic Habits. Enjoy my conversation with Ben Brooks!

Find the full show notes on cuinsight.com.

Connect with Ben:
Ben Brooks, President at Zogo
zogo.com
Ben: LinkedIn
Zogo: LinkedIn | Facebook | Instagram | X

Book mentioned: Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear