Sean McCormick says his company, Manitobah Mukluks, is a microcosm of what is possible when a community comes together to solve social and economic issues. “We’re mission-driven,” says McCormick, recipient of the 2010 Excellence in Aboriginal Business Leadership Award. “We’re not really a company with a cause, we’re a cause that happens to have a company wrapped around it—that’s the new way.” Manitobah Mukluks is a Winnipeg-based company that collaborates with with Aboriginal artisans to make traditional moccasins and mukluks. McCormick is passionate about contributing to the economic and social development of Aboriginal communities in Canada while preserving traditional Indigenous practices. In this episode of Startup Canada Podcast, host Rivers Corbett chats with McCormick about his priority to give back to Aboriginal communities in Canada, the Storyboots project, and how entrepreneurship can help unleash the potential of Aboriginal youth.