The Iowa Tech Podcast, hosted by Kaylee, featured Katie Patterson, the founder and CEO of Happy Medium, a strategic business agency that she started in 2011. Katie shared her journey from aspiring to be a news anchor to founding her own company after realizing the challenges of her initial career path. She emphasized the importance of adapting and evolving within the tech and media landscape, particularly highlighting her agency's transition to a flexible gig economy model during COVID-19. This shift allowed them to leverage expert talent across the country while maintaining a core full-time team, which has significantly contributed to the agency's success and her personal contentment as a leader.

Katie also discussed her new venture, Project Homecoming, a collaboration with the Iowa Finance Authority to develop a tool supporting first-time homebuyers. This initiative has garnered attention from other states, positioning Happy Medium as a leader in housing finance solutions. Katie expressed her enthusiasm for scaling this project and changing housing accessibility nationwide. She also shared insights on media evolution and the role of AI, stressing that while technology advances, the expertise and strategy provided by professionals remain irreplaceable. Katie concluded by encouraging entrepreneurs to build strong, resilient teams and to embrace a balance of confidence and caution as they scale their ventures.

Hear the full show: https://iowapodcast.com/katie-patterson-technology-and-innovation-in-iowa