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Join Ian in Episode 16 as he dives into the dynamic world of creator empowerment with Adrienne Lahens, Global Head of Operations at TikTok Creator Marketing Solutions. Explore the creation story of TikTok Creator Marketplace (TTCM) and how it's reshaping the landscape, providing opportunities for nearly 2 million creators globally, while also delving into the impact of micro-creators and the accessibility of content creation through tech on TikTok. 

Podcast Breakdown

00:00 - 02:00 Meet Adrienne Lahens
02:00 - 07:00 Lahens' Background
08:00 - 17:00 What is the Creator Economy?
17:00 - 20:00 Changes in Influencer Marketing
20:00 - 28:00 TikTok Creator Marketplace
28:00 - 34:00 Involvement with the Middle Man
34:00 - 39:00 Key Highlights of TTC
39:00 - 43:00 What it means to be a creator?
43:00 - 46:00 Global Accessibility