In this episode of The Entrepreneurial Edge, Dawn Gagye of Tracer Strategic Marketing sits down with Certified Financial Planner Jessica McDonald, founder of Southern Wealth Builders, to explore the world of financial education for young athletes and entrepreneurs navigating new wealth and NIL (Name, Image, and Likeness) opportunities.

Jessica shares her journey from growing up as the daughter of a football player to becoming an advocate for financial empowerment. She discusses how she helps athletes and small business owners make smart, sustainable financial decisions — from managing first contracts to building long-term legacies.

Together, Dawn and Jessica uncover how financial confidence isn’t just about money — it’s about mindset, education, and having a trusted advisor who understands your world. With her hands-on approach (literally training with clients in the gym), Jessica brings authenticity and empathy to the often-intimidating world of wealth management.

If you’re a young athlete, parent, or entrepreneur ready to build a future as strong as your work ethic, this conversation is your playbook for financial success.

Watch now to learn how purpose-driven planning can turn today’s opportunity into tomorrow’s legacy.

Southern Wealth Builders // Jessica McDonald Social Media Channels

https://www.southernwealthbuilders.com/ 

IG: @jessica.mcdonald.swb @southern.wealth.builders

FB: Jessica Cassady McDonald, /Southern.Wealth.Builders

LinkedIn: www.linkedin.com/in/jessica-cassady-mcdonald , https://www.linkedin.com/company/southern-wealth-builders

X: @Jess_ThePlanner

Jessica McDonald, CFP®, SE-AWMA™ | Southern Wealth Builders

Jessica McDonald

Certified Professional Profile | CFP - Let's Make a Plan

Southern Wealth Builders | NAPFA

https://www.findmyfiduciary.com/all-advisors?overlay=270edf3d-3b41-4173-84be-a6b82499432f

Dawn Gagye Social Media Channels

www.tracerstrategicmarketing.com

FREE Marketing Calculator https://marketingblueprint.pro/marketing-calculator

Podcast Invitation https://marketingblueprint.pro/podinvitation-page

LinkedIn https://www.linkedin.com/in/dawngagye/

Instagram https://www.instagram.com/tsmblueprintpro/

Facebook https://www.facebook.com/tracerstrategicmarketing 

Tik Tok https://www.tiktok.com/@tracerstrategicmarketing

#FinancialEducation #YoungAthletes #NILContracts #WealthBuilding #MoneyMindset #FinancialAdvisor #SouthernWealthBuilders #TracerStrategicMarketing #LegacyPlanning #WomenInFinance #AthleteEmpowerment #FinancialWellness #marketingstrategy #idealclientprofile