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In this Women Beyond the Table episode, hosts Tammy Cohen and Meg King engage with Elissa Hecker, a general counsel for small businesses and entrepreneurs. They discuss the importance of building trust with clients, especially in the legal field, and how Elissa’s approach focuses on understanding each client's unique needs. The conversation delves into negotiation strategies, particularly for women, and the significance of having a solid legal structure and protections in place for businesses. 

Elissa also shares insights on intellectual property in the context of AI and the essentials of creating effective contracts. In this conversation, Elissa D. Hecker shares her insights on client agreements, the importance of disclaimers in coaching, handling payment breaches, navigating the publishing landscape, and the power of networking. She emphasizes the need for legal protection in business relationships and offers advice for entrepreneurs, particularly women, on how to build connections and succeed in their ventures. Elissa also reflects on her journey and provides valuable guidance to her younger self, highlighting the importance of seizing opportunities and being open to change.

Chapters

00:00 Introduction and Personal Updates

02:56 The Role of a General Counsel

06:04 Building Trust with Clients

08:53 Negotiation Strategies for Women

11:51 Understanding Legal Structures and Protections

14:57 Intellectual Property in the Age of AI

17:58 Creating Solid Contracts

25:47 Understanding Client Agreements and Intellectual Property

28:43 The Importance of Disclaimers in Coaching

29:50 Handling Payment Breaches and Client Responsibilities

32:46 Navigating the Publishing Landscape

35:56 The Power of Networking and Building Relationships

39:46 Advice to My Younger Self

Takeaways

Elissa Hecker emphasizes the importance of understanding clients' unique needs.

Building trust with clients is crucial for effective legal counsel.

Women often need to negotiate smarter and separate emotion from business.

Having a solid legal structure protects personal assets.

Intellectual property laws are evolving with technology, especially AI.

Contracts should include clear payment terms and confidentiality clauses.

Negotiation is about creative problem-solving, not just winning.

It's essential to ask for what you want in negotiations.

A good attorney acts as an advisor, not just a service provider.

Disclaimers are essential for coaches and counselors.

Connect with Elissa

LinkedIn: linkedin.com/in/elissa-d-hecker-48467711 

Website: eheckeresq.com 

Email: [email protected]

Podcast Websites: https://tammyjcohen.com/podcast/

https://www.megkingconsulting.com/podcast

Email: womenbeyondthetable[email protected]

Social: LinkedIn | Instagram
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