The Good Guide to Business

Empowering Women Through Fashion


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What if fashion could do more than make a statement— what if it could spark confidence, community, and change? In this episode, we talk with Shont’e Mason, owner of Vivrant Things and winner of the 2025 BBB Spark Award. Shont’e shares how her boutique has become a hub for empowerment, self-expression, and purpose-driven work. From launching a nonprofit that provides clothing to women in need to hosting events that uplift and unite, she’s turning style into a movement.

The Good Guide to Business presented by Capital Vacations focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area.


Production and Editing: Meredith Radford, Nick Hill, and Alyssa Parker.


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The Good Guide to BusinessBy BBB serving Eastern Carolinas

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