Eastern North Carolina is on the rise. The region has been experiencing remarkable growth, from new businesses and expanding industries to partnerships with schools and community organizations. At the center of much of this momentum is the Greenville Eastern North Carolina Alliance, helping to attract opportunities and support the local economy. In today’s episode, we’re sitting down with Josh Lewis, President and CEO of the Greenville ENC Alliance, to talk about what’s driving growth, how they’re supporting both new and existing businesses, and what the future could look like for our communities.

The Good Guide to Business focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area.

Production and Editing: Nick Hill, Saige Heigel, and Alyssa Parker.

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From the Triangle to the coast, this part of the Carolinas is home to countless organizations dedicated to strengthening our local communities. In this episode, we’re going to take time to highlight some of BBB's own educational initiatives and share how we’ve embedded ourselves in the community to help make it a better place. By working alongside businesses, nonprofits, and local leaders, BBB continues to build connections that foster trust and create lasting impact.

The Good Guide to Business focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area.

Production and Editing: Nick Hill, Saige Heigel, and Alyssa Parker.

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Exciting changes on the Good Guide to Business podcast! In this episode, we say goodbye to Meredith as she heads off on a new adventure in Japan, and welcome Saige as the newest member of the BBB team and cohost of the show. Tune in to get to know Saige and hear Meredith reflect on some of her favorite podcast moments in this fun, lighthearted episode.

The Good Guide to Business focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area.

Production and Editing: Meredith Radford, Nick Hill, and Alyssa Parker.

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What if fashion could do more than make a statement— what if it could spark confidence, community, and change? In this episode, we talk with Shont’e Mason, owner of Vivrant Things and winner of the 2025 BBB Spark Award. Shont’e shares how her boutique has become a hub for empowerment, self-expression, and purpose-driven work. From launching a nonprofit that provides clothing to women in need to hosting events that uplift and unite, she’s turning style into a movement.

The Good Guide to Business presented by Capital Vacations focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area.

Production and Editing: Meredith Radford, Nick Hill, and Alyssa Parker.

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One year after our first conversation with communication coach Mark Burlinson, we're back to explore how effective communication can shape every facet of an organization—from leadership and team dynamics to customer relations and community engagement.

For non-profits and mission-driven businesses, communication is more than messaging—it's a strategic tool that fuels collaboration, strengthens culture, and amplifies impact. In this episode, we reconnect with Mark to dive deeper into how communication coaching is being applied across departments to help organizations align their purpose with day-to-day practices and long-term goals.

The Good Guide to Business presented by Capital Vacations focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area.

Production and Editing: Meredith Radford, Nick Hill, and Alyssa Parker.

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In this episode, we’re rolling out the blue carpet! Join us as we spotlight the 2025 BBB Scholarship winners— outstanding students recognized for their commitment to ethics and leadership. Then, take a front-row listen to our Blue Carpet Interviews from the 2025 BBB Awards Ceremony at Marbles IMAX. Hear directly from award winners, finalists, and community supporters as they share what trust, recognition, and doing business the right way means to them.

The Good Guide to Business presented by Capital Vacations focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area.

Production and Editing: Meredith Radford, Nick Hill, and Alyssa Parker.

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The annual BBB Awards Ceremonies are coming up next month! To hear more about that, we’ve brought one of BBB’s own. Along with being a producer on the show, Alyssa Parker is in charge of coordinating all of BBB’s large-scale events, like our upcoming Awards.

The Good Guide to Business presented by Capital Vacations focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area.

Production and Editing: Meredith Radford, Nick Hill, and Alyssa Parker.

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North Carolina has long been a hub for film and television production, with major studios and independent filmmakers alike choosing the state as their backdrop. But what goes into attracting these productions, and what impact do they have on local businesses? How do communities benefit when a film crew rolls into town? To break it all down, we’re joined by Guy Gaster, Director of the North Carolina Film Office, to learn how our state continues to attract big-name productions, and the ripple effects on the local economy.

The Good Guide to Business presented by Capital Vacations focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area.

Production and Editing: Meredith Radford, Nick Hill, and Alyssa Parker.

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Imagine waking up to find your business locked out of its own systems, held hostage by a hacker demanding a ransom. Or realizing too late that a seemingly harmless email was actually a phishing scam. Cyber threats aren’t just an IT issue— they’re a business challenge, and they happen every day.

In this episode, we speak with Marty Parker and Letia James with Heritage Digital, a South Carolina-based IT and cybersecurity company dedicated to keeping businesses secure and educating the public on how to protect their information. From safeguarding sensitive data to preventing cyberattacks before they happen, they’re on the front lines of digital defense.

The Good Guide to Business presented by Capital Vacations focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area.

Production and Editing: Meredith Radford, Nick Hill, and Alyssa Parker.

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Trust and community are the foundation of great businesses. In this episode, we sit down with Elaine Buxton, president of Confero, to explore how mystery shopping helps businesses improve the customer experience.

By providing real-world insights, mystery shopping helps companies identify service gaps, ensure consistency, and enhance customer satisfaction. We’ll also discuss how businesses can use these insights to strengthen their relationships with customers and their communities.

The Good Guide to Business presented by Capital Vacations focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area.

Production and Editing: Meredith Radford, Nick Hill, and Alyssa Parker.

Check out our sponsors!

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