The Unfiltered CEO

Empowering Your Business through Finances, Outsourcing, & More! with Cara Martinez

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I am soooo excited to welcome our first guest to the podcast today - my very good friend and bookkeeper, Cara Martinez of Peach Sky Bookkeeping 🥰 We have known each other for two and a half years now and have supported each other as our businesses have grown and evolved over time, so this episode is JUICY with so much goodness! We chat about:

  • how we know each other & have worked together in multiple ways
  • how Cara went from a 9-5 job to full-time business owner (+ being a mom!)
  • the switch from working with anybody to choosing only dream clients
  • why you need bookkeeping (it's more than just taxes) & when to outsource it as a biz owner
  • creating a safe space to talk about money & empower yourself with your finances
  • the journey through a rebrand & redesign, truly understanding your ideal client, and digging into what you really want to say
  • the power of outsourcing in your business & our fav investments
  • the journey of hiring, learning to trust & let go
  • our biggest lessons learned in business about boundaries, mindset, selling, leaning into support, & celebrating your wins

    • Connect with Cara & Peach Sky Bookkeeping: on Instagram & her website

     

    FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!

    1. Selling on Stories Guide (mentioned in this episode!) - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
    2. 5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
    3. Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.

      4. Check out our website for more ways to work and connect with us!

       

      Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻

      → Connect with me on Insta: @illuminessencecreations and @abbybradetich

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      The Unfiltered CEOBy IlluminEssence Creations