In this episode, Wayne is joined by Emre Tuna, President of the beauty and skin care company, Farmasi. Emre and Wayne talk about how a new approach is helping make the brand more relevant to Gen Z and creating a broad base of both users and influencers. Emre will also talk about the important role that manufacturing their own products and packaging has played in Farmasi’s success and how it helped save time and money during the pandemic.