This is an encore presentation of a previous episode from 7/31/23.

Small, indie hot sauce brands are like the new homemade craft beer brewers of recent years. In the last quarter century, the hot sauce market has almost doubled annually, leading to a value of $3 billion in 2022. So why has this obsession with heat gathered so much steam? This week, host Jim Hanke speaks with hot sauce influencer Brian Ambs about current hot sauce culture, as well as High Desert Sauce Company founder Zac Perkins, whose trajectory took him from living on the streets to the biggest stage in sauce: the viral online series Hot Ones.

Follow Brian Ambs on YouTube | Follow High Desert Sauce Co. on Instagram 

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