In the 1950s, brands like Nash, Packard, Studebaker, Hudson and Kaiser were significant players in the automotive industry. All eventually disappeared, as scale economies forced automakers to get bigger to stay price competitive. In those days, automakers used proprietary bodies, engines and transmissions to differentiate the product, but the modern electric vehicle market is going in a different direction.
Entire EV drive lines as well as batteries are now outsourced, and few EV buyers make a purchase based on the technical excellence of a motor or battery. With outside suppliers doing the heavy engineering lifting, multiple EV manufacturers have surfaced. It’s unlikely that all will survive going forward.
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