An ambitious online entrepreneur sets out to end their social media busy work for good but quickly discovers that the only way to do so is to master a strategic approach to content creation, balancing their own lifestyle with their desired ROI.
“With the right approach, social media does not have to feel like busy work. Instead, it can feel like a powerful tool for connecting with people and marketing your offers in a way that feels good to you.”
After spending time researching sustainable, measurable content creation for content marketing, I’ve learned that in order to end the social media busy work, I need to employ a strategic content plan, create a social media content calendar, and set up a content database. With this strategy, I was able to maximize my efforts and avoid feeling like all the busy work was for nothing. I now have a balanced approach to content and have been able to create relationships with my target audience, leading to real ROI from my content.
This is the first of a two-part series on ending social media busy work–for good.
Listen to this episode on:
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You’ll learn:
* How to create a sustainable social plan and get back to actually living your life.
* How to plan strategic content and create an evergreen topic list to build your authority.
* How to master one platform and create a backup plan for another in case of de-platforming.
End The Social Media Busy Work
Social media often feels like busy work because it never seems to end–and it can be hard to know what you should be doing. So many experts out there are talking about showing up and plastering social content on every platform–so it feels like yet another tickbox you need to check in the neverending to-do list. Want to end the social media busy work for good? You need to do three things and balance them well–and you’ll get there.
It’s important to plan strategic content to reach your goals without “throwing spaghetti on the wall.” Secondly, you must show up as yourself on social media and avoid creating fake personas that don’t represent who you are. Lastly, when it comes to honing your strategy, measuring what works and what doesn’t will help you to finally leave the busy work behind and focus on the strategies that yield results.
With the right approach, social media doesn’t need to feel like busy work–instead, it can be a powerful tool for connecting with people and marketing your offers in a way that feels good.