In this episode of MiCannaCast, we sit down with Austin and Big Jim from Endo for a behind-the-scenes look at one of Michigan’s fastest-growing cannabis brands.

From caregiver roots to multi-location retail expansion, the conversation explores how Endo built a loyal following through culture, community, and high-potency flower — including the viral 41.7% THC strain that sparked major industry buzz. 

We dive into product innovation, terpene-driven genetics, retail strategy, pricing pressures, consumer trends, and the realities of running a cannabis business in today’s competitive market. Whether you’re a consumer, budtender, entrepreneur, or industry insider, this episode delivers real insight into what it takes to build a modern cannabis brand from the ground up.

 🌿 WHAT YOU’LL LEARN
✔ How Endo grew from caregiver roots to multiple stores
✔ The real story behind the 41.7% THC Frogurt strain
✔ Why THC numbers don’t equal quality
✔ Creative infused products like enhancer brushes
✔ Current strain trends (gas, candy gas, funk)
✔ Retail expansion challenges in Michigan
✔ Sales and networking advice for cannabis professionals
✔ How branding and culture drive long-term success

⏱️ TIMESTAMPS (≈ ~1:05 EPISODE)
00:00 — Intro & Guest Welcome
Hosts introduce Austin and Big Jim from Endo.
01:40 — Big Jim’s Path Into the Cannabis Industry
Transport work, brokering, and joining Endo during the Frogurt hype.
04:30 — How Endo Started & Early Growth
Founded in 2021, flagship Adrian store, caregiver roots.
07:00 — Team Culture & Company Roles
Friendship, trust, and the “culture & vibes” philosophy.
10:00 — Retail Expansion Across Michigan
Houghton Lake, Ypsilanti, Mount Pleasant, and future plans.
13:30 — Product Line Overview
Flower, carts, cured resin, rosin rocks, enhancer brushes.
17:30 — Infused Products & Consumption Innovation
How enhancer brushes change the smoking experience.
20:30 — Hash Bash Cup Entries & Competition Strategy
Shangri-La Runtz, Black Cherry Gelato, and new releases.
24:00 — The 41.7% THC Story
Testing controversy, terpene balance, and consumer reaction.
29:00 — THC vs Terpenes Debate
Why potency alone doesn’t define quality.
32:30 — Flagship Strains & Fan Favorites
Sherb Tang, Death by Boof, Gelato Cake, and staples.
36:30 — Cultivation Practices & Caregiver Background
Coco grows, LED lighting, phenotype hunting.
40:30 — Rosin Market & Future Products
Potential collaborations and premium offerings.
44:00 — Flavor Trends & Consumer Preferences
Gas, candy gas, funky strains dominating demand.
47:30 — Pricing Pressures & Market Economics
Why some product categories have dropped in price.
50:30 — Packaging & Transparency
Terpene data, lineage info, and branding importance.
53:30 — Retail Strategy & Distribution
Where Endo products are available and supply challenges.
56:30 — Sales & Networking Advice
Confidence, relationship building, industry etiquette.
59:30 — Events & Community Presence
Trade shows, competitions, and brand visibility.
1:01:30 — Team Shout-Outs & Culture
Recognizing staff and partners behind the brand.
1:03:30 — Final Thoughts & Where to Find Endo
Social media, locations, closing remarks.
1:05:00 — Outro
MiCannaCast sign-off.