In this exclusive MiCannaCast episode, recorded live at NUWU for MJBizCon Media Day, Cannadave and Groovee sit down with Brian Holler, Chief Revenue Officer of Beard Bros Pharms. We dive into the core of ethical cannabis media, the difference between paid vs. earned coverage, and why real engagement matters more than vanity metrics. From marketing truths to community building, this is a must-listen for cannabis entrepreneurs, marketers, and content creators alike. 🎧 Topics covered:

• Why Media Day matters before big cannabis conferences
• How Beard Bros builds honest media relationships
• Paid vs. earned media: what's ethical?
• Understanding engagement and audience trust
• Brian’s “ganja genie wish” for the cannabis industry ✨

Follow and tune in to stay lifted, learn, and laugh with MiCannaCast!

0:00 – Introduction: MiCannaCast live from NUWU with Brian Holler
0:08 – Brian joins and gives context for Media Day
0:24 – Beard Bros' partnership with NUWU & MJBizCon
0:33 – Media panel: how to get winning media attention
1:07 – Creating buzz before the big MJBizCon conference
1:24 – The importance of earned vs. paid media
2:03 – MiCannaCast's take on honest reviews and brand integrity
2:30 – R&D: vetting your product before pitching media
2:56 – How media companies handle unprepared pitches
3:12 – Charging for media & maintaining transparency
3:54 – Why cannabis brands need multi-channel marketing
4:25 – Using LinkedIn and IG to normalize cannabis business
5:34 – Ethics in cannabis journalism post-90s regulation changes
6:12 – Why large events always include a media day
6:33 – The challenge of recording during MJBizCon chaos
6:41 – Why NUWU’s setup worked perfectly for media coverage
7:00 – Influencers vs. trust: why engagement > followers
7:29 – Brian breaks down *true* engagement percentages
7:58 – Fake followers, inflated numbers, and vetting media partners
8:38 – Beard Bros' engagement and transparency claims
9:00 – MiCannaCast reflects on building a real community
9:24 – Shoutout to Beard Bros’ marketing and media success
9:34 – Final question: Dabber or flower smoker?
9:47 – Brian’s “ganja genie” wish: full de-stigmatization 🌿
10:27 – Removing propaganda & elevating plant medicine
10:42 – Outro: advocate, educate, and inspire 🙌