Vic Mensa joins the Cannacast crew to talk about his cannabis brand 93 Boyz — Illinois’ first Black-owned cannabis company — and the mission behind the movement. From cultivation and community give-backs to cannabis equity and expanding into new markets, Vic breaks down how 93 Boyz is built on culture, quality, and love. The crew also dives into favorite strains, motorcycles, fatherhood, and the deeper history behind cannabis criminalization in America. A laid-back but meaningful conversation about cannabis, entrepreneurship, representation, and building something bigger than yourself. 🔥 Topics include:

• The origin of 93 Boyz
• Black ownership in cannabis
• Cannabis culture & social equity
• Favorite strains & OG classics
• Scaling without sacrificing quality
• Midwest cannabis expansion
• Fatherhood, motorcycles & lifestyle
• Why cannabis reform still matters

🎧 Tap in for another episode of Cannacast — where we advocate, educate, and inspire.

00:00 – Intro with Vic Mensa & Cannacast welcome
00:28 – Introducing 93 Boyz & Illinois cannabis roots
01:02 – Cultivation, community & culture explained
01:42 – Aeroponic growing & eco-conscious methods
02:08 – Giving back: “Portions of every puff”
02:42 – Meaning behind the name “93 Boys”
03:05 – Motorcycle talk & riding culture
03:52 – Fatherhood changing perspective on riding
04:32 – When 93 Boys officially launched
04:55 – Expansion plans: Michigan, New York & Cali
05:32 – Scaling cannabis brands without losing quality
06:02 – Favorite strain discussion: classic OG
06:20 – Vic Mensa on Black ownership in cannabis
06:52 – Final shoutouts & closing message

In this episode of MiCannaCast, we sit down with Austin and Big Jim from Endo for a behind-the-scenes look at one of Michigan’s fastest-growing cannabis brands.

From caregiver roots to multi-location retail expansion, the conversation explores how Endo built a loyal following through culture, community, and high-potency flower — including the viral 41.7% THC strain that sparked major industry buzz. 

We dive into product innovation, terpene-driven genetics, retail strategy, pricing pressures, consumer trends, and the realities of running a cannabis business in today’s competitive market. Whether you’re a consumer, budtender, entrepreneur, or industry insider, this episode delivers real insight into what it takes to build a modern cannabis brand from the ground up.

 🌿 WHAT YOU’LL LEARN
✔ How Endo grew from caregiver roots to multiple stores
✔ The real story behind the 41.7% THC Frogurt strain
✔ Why THC numbers don’t equal quality
✔ Creative infused products like enhancer brushes
✔ Current strain trends (gas, candy gas, funk)
✔ Retail expansion challenges in Michigan
✔ Sales and networking advice for cannabis professionals
✔ How branding and culture drive long-term success

⏱️ TIMESTAMPS (≈ ~1:05 EPISODE)
00:00 — Intro & Guest Welcome
Hosts introduce Austin and Big Jim from Endo.
01:40 — Big Jim’s Path Into the Cannabis Industry
Transport work, brokering, and joining Endo during the Frogurt hype.
04:30 — How Endo Started & Early Growth
Founded in 2021, flagship Adrian store, caregiver roots.
07:00 — Team Culture & Company Roles
Friendship, trust, and the “culture & vibes” philosophy.
10:00 — Retail Expansion Across Michigan
Houghton Lake, Ypsilanti, Mount Pleasant, and future plans.
13:30 — Product Line Overview
Flower, carts, cured resin, rosin rocks, enhancer brushes.
17:30 — Infused Products & Consumption Innovation
How enhancer brushes change the smoking experience.
20:30 — Hash Bash Cup Entries & Competition Strategy
Shangri-La Runtz, Black Cherry Gelato, and new releases.
24:00 — The 41.7% THC Story
Testing controversy, terpene balance, and consumer reaction.
29:00 — THC vs Terpenes Debate
Why potency alone doesn’t define quality.
32:30 — Flagship Strains & Fan Favorites
Sherb Tang, Death by Boof, Gelato Cake, and staples.
36:30 — Cultivation Practices & Caregiver Background
Coco grows, LED lighting, phenotype hunting.
40:30 — Rosin Market & Future Products
Potential collaborations and premium offerings.
44:00 — Flavor Trends & Consumer Preferences
Gas, candy gas, funky strains dominating demand.
47:30 — Pricing Pressures & Market Economics
Why some product categories have dropped in price.
50:30 — Packaging & Transparency
Terpene data, lineage info, and branding importance.
53:30 — Retail Strategy & Distribution
Where Endo products are available and supply challenges.
56:30 — Sales & Networking Advice
Confidence, relationship building, industry etiquette.
59:30 — Events & Community Presence
Trade shows, competitions, and brand visibility.
1:01:30 — Team Shout-Outs & Culture
Recognizing staff and partners behind the brand.
1:03:30 — Final Thoughts & Where to Find Endo
Social media, locations, closing remarks.
1:05:00 — Outro
MiCannaCast sign-off.

In this episode of MiCannaCast, we sit down with Jake Greba— founder of Midnight Roots, longtime legacy cultivator, edible pioneer, and music producer Bass Owl — for a deep, wide-ranging conversation about cannabis culture, genetics, medicine, creativity, and the journey from underground roots to the modern legal market.

Jake shares powerful personal stories about growing up in a cannabis family, using the plant to help loved ones through serious medical conditions, navigating the pre-legal era, and building a respected brand rooted in authenticity rather than hype.

We also dive into strain selection philosophy, terpene appreciation, why THC percentage doesn’t equal quality, the dilution of genetics in today’s market, and how cannabis connects to memory, ritual, and community.

Beyond cannabis, the conversation explores Jake’s parallel life in music — touring, producing bass music, and the creative mindset that links art and cultivation.

If you care about legacy cannabis culture, real genetics, meaningful consumption, or the intersection of creativity and plant medicine, this episode delivers one of the deepest conversations we’ve had on the show.


🟢 INTRO & BACKGROUND
00:00 — Opening & Welcome
Camden Dave and Groovee introduce the episode and guest Jake Greba.
02:30 — Who Is Jake? Midnight Roots & Bass Owl
Overview of Jake’s roles as cultivator, brand founder, and musician.

🌿 LEGACY ROOTS & FAMILY HISTORY
06:00 — Growing Up in a Cannabis Family
Jake discusses early exposure to cultivation and underground culture.
10:30 — The “Midnight Rider” Story
His father’s history as an old-school grower and hash smuggler.
15:00 — Afghanistan Hash Oil Knowledge & Legacy Techniques
Origins of traditional hash methods and global influence.

❤️ MEDICAL CANNABIS & PERSONAL MOTIVATION
20:30 — Injury, Pain Management & Avoiding Opioids
Jake’s ACL injury and discovering cannabis as medicine.
24:30 — Family Cancer Battles & Compassionate Use
How cannabis helped loved ones through serious illness.
29:00 — RSO, Epilepsy Work & Therapeutic Applications
Medical benefits beyond recreational use.

🏗️ BUILDING MIDNIGHT ROOTS
33:00 — Early Underground Growing & Risk
Operating before legalization and the dangers involved.
37:30 — Cannabis Cup Win & Industry Recognition
Major milestones that elevated the brand.
41:00 — Transition Into the Legal Market
Partnerships, compliance, and adapting to regulated production.

🧬 GENETICS, TERPENES & QUALITY PHILOSOPHY
46:00 — What Makes Great Cannabis?
Flavor, smoothness, aroma, and experience vs THC numbers.
50:30 — Cannabis as Memory & Emotional Experience
Why the best strains trigger nostalgia and feeling.
54:00 — Terpenes & Sensory Training
How experienced users detect nuance others miss.

🔥 HYPE STRAINS VS REAL CUTS
58:00 — Modern Hype Culture in Cannabis
Marketing vs authentic genetics.
1:02:00 — Dilution of Elite Strains
Why popular strains often lose quality at scale.
1:05:30 — Rare Low-Yield Cultivars
Some of the best cannabis never reaches the mass market.

💨 SMOKING CULTURE & CONSUMPTION PHILOSOPHY
1:09:00 — Cannabis as Ritual & Community
Large joints, shared sessions, and slowing down.
1:12:00 — Functional vs Sedating Effects
Choosing strains based on lifestyle and purpose.

🎵 MUSIC, CREATIVITY & PERSONAL EXPRESSION
1:15:00 — Touring Career & Turntablism Roots
Jake’s history in music and live performance.
1:18:00 — Bass Owl Project & Production Style
Modern creative output and sound direction.
1:20:30 — Creativity, Passion & Mental Health
Why art and cannabis often intersect.

🧠 PHILOSOPHY & CLOSING
1:23:00 — Purpose, Legacy & Staying Authentic
Reflections on industry evolution and personal values.
1:25:00 — Final Thoughts & Advice for Consumers
Encouragement to seek quality over hype.
1:26:30 — Outro
MiCannaCast sign-off: “Advocate, educate, inspire.”