Nuggets:

• Find out the three Filters Justin uses to vet his business ideas
• Find people/corporations “already in motion” (e.g. don’t waste time and energy to convince people that climate change is real)
• How Justin thinks about unlikely competitors in entirely different industries
• Justin uses Twitter the way a comedian works out material at local clubs - collection of raw thoughts
• Product/entrepreneur fit and entrepreneur/market fit are just as important as product/market fit

Action Steps:

1. Attend a sustainability conference, connect with people in charge of sustainability, and ask them about their current programs
2. Build a better carbon impact calculator than sustainablestartups.co
3. Collect emissions reports from large companies and compile an assessment of their biggest emissions
4. Read up on strategies to improve efficiency and do an audit for your local YMCA, Police Station or City Hall

Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.

Links:

Wildbit

Saul Griffith

Google Scholar

Paul Jarvis

Matt West

Amazon Employees for Climate Justice

Sustainable Startups Carbon Impact Calculator

Justin’s Twitter Account

Justin’s Website

Transistor.fm

Justin Jackson is the co-founder of Transistor.fm, a podcast hosting and analytics platform. He lives in BC, Canada.

🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run