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This is part two of my Marketing Equation series.

In part one, we looked at energy in, the foundations underneath your marketing, like your rest, boundaries, focus, and overall capacity.

In this episode, we’re looking at energy out.

This is the actual marketing you’re putting into the world.

I break down the three core areas I believe every business needs:

• PR and visibility
• Social media and content
• Email marketing and nurturing

Most business owners put all of their energy into one area (usually social media) and wonder why things still feel inconsistent.

But if you’re not bringing new people in, building trust, and nurturing them over time, there will always be gaps.

In this episode, I’ll help you look at where your energy is going, what might be missing, and how to build a much more balanced and sustainable marketing system.

Because marketing doesn’t need to be more complicated.

It just needs to make sense.

If you want support with your marketing from a real person (not AI), you can find me here:

Instagram: https://instagram.com/gemmacliftonmarketing

Join the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630