In today’s episode, I’m walking you through the exact content system I use — and teach — to keep your marketing running smoothly, simply, and without burning out: the Blog-First Approach.

If you ever feel like you’re posting randomly, overthinking captions, or constantly starting from scratch… this is going to feel like a big exhale.

Inside the episode, we cover:

Why most wellness business owners are wasting time creating content in isolation

The power of choosing ONE topic and letting it do the heavy lifting

How a single blog post can naturally turn into:

• your weekly email
• 2–4 social posts
• Reels, stories & engagement prompts
• website SEO boosters
• Pinterest content

Why this approach helps you stay consistent — even when life is full

How to create more depth and trust through long-form content

How this system makes your marketing clearer, calmer, and 

more you

It’s simple, strategic, and genuinely sustainable — especially if you’re juggling family life, clients, and trying to grow a business without working 24/7

If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk

I'm all about helping business owners in the health and wellness space with their marketing so it brings in real results in less time, giving them more time make a bigger impact and do the things they love...

A more personal one! I share a life update — how I’m training to be a CrossFit coach, what human design has taught me, and why I’m saying “hell yes” to new opportunities (even when they’re scary).

It’s a reminder to listen to your gut, follow your energy, and bring that same courage into your marketing.

If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk

I'm all about helping business owners in the health and wellness space with their marketing so it brings in real results in less time, giving them more time make a bigger impact and do the things they love..

Let’s talk energy. In this episode, I explain why relying purely on “energy” isn’t enough for a sustainable marketing plan — even though wellness business owners love the concept. I break down what’s missing and how to build something that actually lasts.

For anyone who’s tired of the feast-or-famine energy cycle in business.

If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk

I'm all about helping business owners in the health and wellness space with their marketing so it brings in real results in less time, giving them more time make a bigger impact and do the things they love.

Email marketing gets a bad rep — but in this episode, I break down what it truly is and why it deserves a place in your wellness business. I tackle the common mindset blocks (“I don’t want to be annoying!”) and show you how to link social media and email together to simplify your marketing.

Think of this as your permission slip to start (or restart) your email list.

If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk

I'm all about helping business owners in the health and wellness space with their marketing so it brings in real results in less time, giving them more time make a bigger impact and do the things they love.

This episode explores our craving for real human connection in a world that’s increasingly automated. I share a personal story about trying to book my son’s swimming lessons — and how that experience revealed what people really want from businesses now. It’s a reminder that no AI tool can replace authenticity and genuine care.

If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk

I'm all about helping business owners in the health and wellness space with their marketing so it brings in real results in less time, giving them more time make a bigger impact and do the things they love.

Here, I unpack what marketing strategy really means — and why it often feels so uncomfortable for wellness business owners. I explain how to create a wider plan and framework that still feels flexible, human, and aligned. It’s not about rigidity; it’s about seeing your marketing as a journey and long-term adventure.

A mindset-shifting episode for anyone who wants strategy to feel soulful, not stiff.

If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk

I'm all about helping business owners in the health and wellness space with their marketing so it brings in real results in less time, giving them more time make a bigger impact and do the things they love.

Should you be on TikTok? Email? Threads? Podcasting? In this episode, I’ll help you cut through the noise and choose platforms that actually work for you, your business, and your energy. We’ll chat about alignment, consistency, and where your audience is already hanging out.




You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk

If you are at the point where you are fed up of feeling chaotic with your marketing, and would love to have clarity around what to say and drive real results, join my programme Boundless Visibility: https://gemmaclifton.com/boundlessvisibility-6775

Ever sat staring at your screen thinking, “I’ve got nothing left to say”? This episode is your content cure. We’ll go into how to find content gold from your everyday life, the questions your clients are already asking, and how to create an ideas bank that keeps your content flowing, without burning out or sounding like everyone else online.

You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk

If you are at the point where you are fed up of feeling chaotic with your marketing, and would love to have clarity around what to say and drive real results, join my programme Boundless Visibility: https://gemmaclifton.com/boundlessvisibility-6775

Let’s make one piece of content do the heavy lifting. If you’re tired of creating from scratch every week, this episode will show you how to turn one idea into ten across platforms—without it feeling repetitive or rigid. Work smarter, not harder. That’s the vibe.

You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk

If you are at the point where you are fed up of feeling chaotic with your marketing, and would love to have clarity around what to say and drive real results, join my programme Boundless Visibility: https://gemmaclifton.com/boundlessvisibility-6775

Your job is to show up for your clients, but who’s helping you show up for yourself? If marketing is stealing your energy, this episode will help you reclaim your time, simplify your systems, and get your marketing working in the background… so you can focus on what you love. Think: less chaos, more calm.

You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk

If you are at the point where you are fed up of feeling chaotic with your marketing, and would love to have clarity around what to say and drive real results, join my programme Boundless Visibility https://gemmaclifton.com/boundlessvisibility-6775