There are always new projects that we take on in life and some involve a huge investment of time and money along with great dedication.

Ricardo Jimenez challenged himself to start a new company with what he felt was a great entrepreneurial product line. There were so many reasons to believe in it.

His book, "Crash Course", is his journey from the very beginning of this to its crashing end. He conveys so much of his wisdom in his writing that it's like studying for an MBA of life.