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Exploring the Ethics of Dark Patterns in UX Design: Balancing Business Goals with User Trust and Loyalty.

In this presentation, we will explore the use of dark patterns in UX design and discuss their potential impact on users. We will examine different types of dark patterns, such as false urgency, sneak into the basket, and bait and switch, and discuss their effectiveness in achieving business goals. We will also discuss the ethical implications of using dark patterns and consider how they can undermine user trust and loyalty. Finally, we will offer some tips for designing user experiences that are both effective and ethical, and discuss how designers can balance business goals with user needs and expectations.