Two years ago, Snowflake decided to locate its major European R&D center in Warsaw. Coming from two different backgrounds (a design studio & a big tech giant): we share our retrospective on two years working at Snowflake. We'll talk about how an extremely collaborative culture, "slow haste," and a strong focus on execution, contribute to an environment where design is the key differentiator. Snowflake proves that SaaS business does not have to be boring and that user experience can be a critical factor in determining the product's success. The founders challenged the assumption that data warehouses must be rigid, siloed, and difficult to use. Against a typical trend in that industry where product development is technology-driven, Snowflake's first acquisition—Numeracy, was for acquiring the best UI for the Data Cloud. Early investment in building a great user experience resulted in unprecedented customer satisfaction and loyalty, which made Snowflake the biggest tech debut in the history of Wall Street.