Sign up to save your podcasts
Or
Share [ENG] The power of personalization in the digital customer experience | Andy Kaiser | WaysConf 2023
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
[ENG] The power of personalization in the digital customer experience | Andy Kaiser | WaysConf 2023
WaysConf 2024 coming soon! Don't miss anything and follow us!
The talk is about the power of personalization in the digital experience age. Moreover, I’ll share four pillars of digital customer experience optimization and how to make experience optimization with modern tech stack. I will also cover the importance of composable / MACH architectures, why the need of first-party data, latency / performance, unified customer profiles, and structured content to make personalization at scale a success including real use cases.
View all episodes
By WaysConfWaysConf 2024 coming soon! Don't miss anything and follow us!
The talk is about the power of personalization in the digital experience age. Moreover, I’ll share four pillars of digital customer experience optimization and how to make experience optimization with modern tech stack. I will also cover the importance of composable / MACH architectures, why the need of first-party data, latency / performance, unified customer profiles, and structured content to make personalization at scale a success including real use cases.