Arpan Biswas heads the marketing at Wonderchef- a leading Kitchenware brand, as their Chief Marketing Officer. He is an alumnus of IIT Kharagpur and IIM Calcutta. Arpan has worked across multiple industries such as Textile, Real Estate, Lifestyle, Food, Automobile and Homecare in his career which spans over ten years. Arpan has also worked as the brand manager of Britannia.

In this episode, he will be enlightening us on:

Listen to this episode if you are curious about what goes behind building a remarkable brand and different strategies for channeling your growth.

Meera Iyer is the Chief Marketing Officer of Medlife – a leading online pharmacy. She is a seasoned veteran of the sales and marketing domain for 13+ years. During her previous stints, she has served as the Head of Marketing at Big Basket and Melorra. She has also played a crucial role in handling and managing some of our most loved brands at Unilever.

In this episode we talk about:

1. How online pharmacy is reshaping the healthcare industry in India?

Hear out this episode of EngageCast to sharpen your understanding of your user behaviour and various growth strategies.

Devam Saxena is the Group CRM Lead at Alshaya, a multinational retail franchise operator headquartered in Kuwait. Devam is a CRM industry veteran currently handling 90+ brands under the Alshaya portfolio. His past experience includes building highly effective marketing strategies for brands like Foodpanda and HCL Technologies.

In this episode, we take a closer look at:

1. How GCC consumers engage with B2C brands as compared to Indian consumers?

Hear out this episode if you’re looking to effectively strategise your CRM and revitalise the engagement flow with the power of intelligent data-backed marketing.

Lars Lofgren is the CEO of QuickSprout and ex-Director of Growth and Head of Marketing, KISSmetrics. He has considerable experience in growing businesses, building high performing teams and creating actionable CRO tactics for sustainable growth. 

We speak to Lars about his experience as a marketing professional and discuss important aspects of SaaS growth marketing and CRO, which include:

1. Key learnings gleaned from working with industry leaders like Neil Patel

This episode is a ‘must-listen’ for all the marketing aspirants, the passionates and the experts looking forward to boosting the business growth.

Pierre Lechelle– Pierre is a B2B SaaS marketing expert based out of California. He helps SaaS companies generate more revenue through growth marketing. So far he has helped 60+ companies achieve higher goals.

This episode has been hosted by Avlesh Singh, Co-founder and CEO at WebEngage.

We speak to Pierre Lechelle about his experience as a marketing professional and discuss the nitty-gritty of growth marketing, which includes:

1. Fundamental tenets of growth marketing

Its a ‘must-listen’ for all the marketing aspirants, the passionates and the experts looking forward to doubling their business growth!

Abhishek Patil leads user growth at Dunzo; a billion-dollar company backed by Google. He is an ex-Sokratian who handled the e-commerce team (SOFIE) for scaling early-stage e-commerce business. Abhishek believes that growth can't be a hack and rather is a continuous experimentation process. 

In This Episode...

We speak to Abhishek Patil about his journey as a marketing professional and discuss the nitty-gritty of growth marketing which includes:

This episode is a ‘must-listen’ for all the marketing aspirants, the passionates and the experts looking forward to double their business growth!

About EngageCast

EngageCast is a one-of-its-kind podcast series that brings to light riveting growth stories powered by WebEngage. Our stories cover the true essence of growth marketing, user engagement and retention, customer experience, entrepreneurship and a lot more.

Every episode features a conversation with top growth and marketing practitioners and entrepreneurs in the B2C space.

Gaurav Bhawnani heads retention and revenue at Licious; an online (web & app) meat platform established in 2015. It is one of the front runners in India’s $ 30 billion meat market.  Gaurav is a marketing professional with 6+ years of experience in industries ranging from revenue, category management, P&L management, and more. He firmly believes in the school of  'first principle'. 

In this episode of EngageCast, we speak to Gaurav Bhawnani about his journey and talk about:

It is a brilliant episode for anyone who has an online business and wants to triple their business growth.