What’s engagement, really?

In this episode of WordBirds, Doreen Maciak from Takeda challenges the buzzword “engagement” and dives into what it truly means.

Why it matters: Engagement isn’t just about clicks and opens—it’s about aligning employees to purpose and business goals.

What you’ll learn:

• How to move beyond vanity metrics.
• Why authenticity and leadership are key to meaningful connections.
• Practical strategies to measure and improve real engagement.

🎧 Listen now to rethink your approach to engagement.