The big picture:
This episode gives you something rare: the comms strategy and the CEO’s take on its impact.

Why it matters:
Michael Passanante at Capital Rx is proving that in a long sales cycle, communication isn’t a support function, it’s the strategy. His team built a program that educates the market, aligns the business, and drives attributed revenue.

Then we bring in the CEO.

AJ Loiacono shares exactly how he sees the value of comms:

What you’ll learn:
— How to activate internal experts as communicators
— How comms builds trust over a 3-year sales cycle
— How to drive internal alignment and external credibility
— Why the CEO sees comms as a force multiplier

Bottom line:
This is the episode every comms pro should play for their executive team.

The big picture:
AI is already better at writing, summarizing, and mimicking tone. So what does that mean for internal comms?

Why it matters:
If your value is built on turning chaos into copy, you’re replaceable. But if you lead with strategy, trust, and human nuance—you’re untouchable.

Go deeper:
Regine Nelson, Internal Communications and Employee Engagement Lead at Couchbase joins to unpack her viral post on the future of IC in the age of AI. We talk about:

• The real reason comms pros should be worried
• Why most of us are still reacting, not leading
• What it takes to become a strategist—not a scribe
• How to build a comms career that AI can’t replicate

Listen now if you want to stay relevant, be respected, and future-proof your role.

Trust in leadership is broken. But it’s not just a leadership crisis. It’s a communication failure.

In this episode, Forbes journalist Julia Korn joins Chris to unpack her viral piece on the erosion of employee trust in today’s workplace, and why so many leaders are getting it wrong. They explore:

– Why layoffs during record profits are shattering loyalty
– How toxic leadership thrives on fear, not facts
– The communication moves that rebuild trust
– A new workplace social contract, built on transparency, dignity, and listening

🎯 If you care about trust, culture, and clarity at work, this one’s for you.

Too many marketing and comms leaders are stuck proving their worth with outputs: 

• Flashy dashboards 
• Sexy slide decks
• The call for ‘making it pretty' 

In this episode, Elliott Bundy and Becca Chambers lay out a better path: lead like an operator.

We unpack what it means to own the business narrative, treat trust as a metric, and stop asking for a seat at the table—because you’re already in the room.

Whether you're a CMO, CCO, or somewhere in between, this is a playbook for turning influence into impact.

With a special intro conversation with Dan Simon, Chairman of Vested PR, and CEO of Qwoted. 

🔍 It’s a tough market. But if you're in comms and looking for your next job, this episode is your playbook.

💥 In this episode, recruiter Brooke Kruger breaks down:

• The top resume red flags and why design ≠ substance
• What actually makes you stand out on LinkedIn
• Why clarity > cleverness in a job search
• The rise of consulting-as-career in comms
• How to stop being invisible — and get noticed

👀 Whether you're job-hunting, consulting, or just future-proofing, this is a must-listen.

Oscar Trimboli – best-selling author, award-winning podcast host, and workplace listening expert is on the show!

1 big thing: Most of us listen poorly and that has a surprising impact on leadership, meetings, and productivity.

Why It Matters: Better listening means more effective communication, shorter meetings, and stronger organizational alignment.

• Simple, research-backed strategies to shift from hearing words to understanding true meaning.

Tune in to start transforming how you lead and communicate—because effective listening is the ultimate competitive edge.

1 big topic: We're exploring the nuanced difference between proactive planning and reactive responses. In a world where every comms moment counts, understanding when to lead the narrative, and when to pivot, is crucial.

Jennifer Kaplan, CEO of Evolve PR and Marketing, shares her 25+ years of expertise on turning potential PR disasters into brand victories.

What to expect: 

• Real-Life Examples: From pre-launch buzz for museum exhibits to crisis pivots that save reputations, Jennifer breaks down how proactive planning drives results.
• Actionable Advice: Get practical steps for building a comprehensive communications strategy. Learn how to forecast challenges, craft timely messaging, and maintain authenticity even when the unexpected happens.
• The Balancing Act: Discover why a touch of spontaneity can be as effective as a pre-scripted planand how to balance genuine voice with structured messaging.

Key Takeaway: In today’s real-time media environment, owning your narrative before it owns you isn’t just smart. It’s essential.

Tune in now for a candid, no-holds-barred conversation that challenges conventional PR wisdom and empowers you to control your brand’s story from the get-go.

Trust in media, institutions, and corporate comms is eroding. Neil Brown, president of Poynter Institute and founder of PolitiFact, knows why—and how to fix it.

🔹 The danger of clickbait & why credibility wins
🔹 How relationships & transparency build trust
🔹 AI’s role in comms & why ethics matter
🔹 Fact-checking: accountability, not censorship

Trust is hard to earn, easy to lose. Learn how to get it—and keep it. 🎧

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Why it matters: Communication is broken. Messages are too long, unclear, and ignored. Smart Brevity is the fix. And Axios HQ's Emily Inverso is here to talk about it. 

The big picture: Smart Brevity isn’t just a writing style—it’s a movement reshaping how professionals, executives, and businesses communicate. With over 250,000 copies of the book in circulation and thousands of companies adopting the methodology, it’s proving that less is more.

What’s next:

• How Smart Brevity started—and why it works
• The biggest mistakes communicators make (and how to fix them)
• Why AI won’t replace Smart Brevity, but can enhance it
• What the future holds for concise, impactful communication

🚀 Want in? Visit smartbrevity.com to join the movement.

Why it matters:
Internal communicators often feel like they’re working alone—overwhelmed and under-resourced. But the truth? You’re surrounded by potential contributors who can help extend your reach and impact.

What’s happening:
In this episode, Chris Willis talks with Thereasa Roy, Director of Product and Content Marketing at OffSec, about how internal comms teams can:

• Activate leaders and department heads to contribute meaningful content.
• Transition from content creators to strategic editors-in-chief.
• Build stronger collaboration across departments to enhance alignment.

The bottom line:
Internal communications is a team sport. Learn how to mobilize your organization’s leaders and unlock hidden resources to drive better engagement and business outcomes.

Listen now and discover how to extend your internal comms team—without adding headcount.