Key highlights:
0:10 - Katrina’s Introduction01:25 - How to keep customers clicking with copy01:50 - What people really click on03:28 - Fun Drunk Auntie content07:21 - Viral content that people want to engage with10:00 - How to identify these opportunities10:50 - Is copy really just about the words?13:03 - The process behind creating good content26:29 - How to hire copywriters34:30 - What tools Katrina uses to manage content42:15 - Katrina’s dream lunch guest48:01 - How to get in touch
If you’d like to hear more from Katrina, you can find her on Linkedin or head over to https://copysmiths.com/