Drawing on their extensive history with the middle school market, Melanie Jeffs from Orca Book Publishers will examine how engagement, not only with customers but with staff and authors, can inform content generation as well as lead to successful marketing strategies that result in increased print and digital sales.

Slides are available at http://www.slideshare.net/booknetcanada/engaging-everyone-a-case-study-from-orca-book-publishers-tech-forum-2015-melanie-jeffs

(Find the transcript here: https://www.booknetcanada.ca/blog/2015/7/6/podcast-engaging-everyone-a-case-study-from-orca-book-publis.html).

Presented by Melanie Jeffs (Orca Book Publishers) at Tech Forum 2015 / BookNet Canada / March 12, 2015

booknetcanada.ca/technology-forum