Engaging Marketeer

What if your marketing didn’t just sell a product - but told a story powerful enough to land you on Netflix?

That’s exactly what Peter Murphy Lewis is doing.

In this episode, Peter joins Darren to talk about his journey from SEO trailblazer to documentary producer, and how he’s helping brands create long-form storytelling assets that build trust, authority and serious commercial clout.

They also get into the chaos of SEO, what most businesses should stop doing, and this one tactic that's DEFINITELY still working.

More about Peter:

Peter Murphy Lewis is a seasoned SEO strategist, video content marketer and documentary producer based in the United States. He began his career by founding a travel company in South America in 2008, where he pioneered early SEO and online booking strategies in the tourism sector. His innovative use of intern-generated content, TripAdvisor reviews and guerrilla marketing saw his company featured in the New York Times and attract celebrity clients including Paul McCartney, Beyoncé and Aerosmith.

After scaling the business to nearly 50 staff across multiple cities, Peter sold the company and transitioned into a new venture: Strategic Pete. Now working as a fractional CMO and documentary filmmaker, he helps B2B companies build brand authority through long-form storytelling. His documentaries are shot with professional television crews and aimed at platforms like Netflix and Amazon.

Peter is also a strong advocate for holistic SEO - combining PR backlinks, employee-generated content and platform-specific strategies across YouTube, LinkedIn, Reddit and traditional blogs. He’s highly data-driven, avoids shortcuts like AI-generated content for writing, and focuses on authority-building through trust, strategy and human storytelling.

You can connect with Peter here:

Website: https://strategicpete.com/

LinkedIn: https://www.linkedin.com/in/petermurphylewis/

Instagram: https://www.instagram.com/gringopeter/?hl=en

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Ever been baffled by a “marketing expert”?

Some of those in the industry don’t "accidentally" confuse you - they do it on purpose.

They want you overwhelmed. Because if you don’t know what they’re saying, it makes them look smarter. And if they seem smarter, they think you’ll pay more.

In this week’s episode of The Engaging Marketeer, Darren calls out these so-called experts and arms you with the antidote. Watch the full episode now to find out what that is - and STOP getting sold to by techy nonsense!

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

From zero experience to six-figure deals - with someone else footing the bill!

On this week’s episode of The Engaging Marketeer, Darren sits down with Suzanne Elsey, the property developer who’s grown her business by thinking smarter - not spending harder.

Suzanne shares how she’s used investor funding to get projects off the ground, turned tired spaces into high-value homes (including a one-bed flat she reworked into a two-bed) and why layout and design are about more than just looks - they’re about wellbeing.

They also talk mindset, accountability and the REAL reason some people never get started.

You can connect with Suzanne here:

Websites: https://furnishinginteriors.com/, https://tradetodeveloper.co.uk/ and https://link-id.co.uk/about/

Facebook: https://www.facebook.com/suzanne.elsey/

Instagram: https://www.instagram.com/furnishinginteriorsltd/

LinkedIn: https://www.linkedin.com/in/suzanne-elsey/

X: https://x.com/suzanneelsey

BNI: https://bniselondon.co.uk/bromley-&-croydon-spitfires/en-GB/memberdetails?encryptedMemberId=OVGtWhCMUKANMvfBmGkMtg%3D%3D&name=Suzanne+Elsey

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Target audience not engaging with your posts? Your content is going NOWHERE

In this week’s episode of The Engaging Marketeer, Darren is back on the warpath - and this time, he’s tearing into LinkedIn engagement pods.

You know the ones. A WhatsApp group full of business owners who’ve all agreed to like and comment on each other’s LinkedIn posts, regardless of what they say - because that’s what “boosts the algorithm”, right?

Wrong. So wrong.

In this episode, Darren explains how LinkedIn knows exactly what you’re doing, why pods lead to engagement from the wrong people, how it actually HURTS your credibility and what to do instead if you actually want visibility... and those all-important leads.

Stop trying to play the system. It doesn't work.

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

From pageants to Marvel – the many lives of Jaada Lawrence-Green!

Actress. Model. Singer. Business owner. Jaada Lawrence-Green started her career at the age of one - yes, one - and she hasn’t slowed down since.

In this episode of The Engaging Marketeer, Darren chats with Jaada about what it’s really like working in TV and film, how she ended up on Marvel’s Black Widow, and why she started a dressmaking business for beauty pageants at just 13.

Darren and Jaada dive into the highs and lows of the creative industry, the reality of rejection and how to stay grounded - and doing it all with a smile, even when you’re filming in the freezing rain in Wales.

If you’ve ever wondered what it takes to stand out in one of the most competitive industries around, this episode is for you.

Connect with Jaada:

Jaada Lawrence-Green is a British actress, model, singer, and former beauty pageant organiser who began her career at just one year old. Starting with modelling, she later pursued acting through formal training in performing arts. Her diverse career spans TV, film, theatre, commercials, and brand campaigns. Notable credits include a role as a body double in Marvel’s Black Widow and appearances in productions such as Breaking the Band.

She’s also an entrepreneur, having founded and run her own beauty pageant business at 13, including international costume design. Jaada is known for her creativity, business acumen, and relentlessly positive mindset, navigating the pressures of the entertainment industry with maturity and resilience. She’s passionate about taking on challenging roles—particularly in genres like horror—and remains open to future ventures behind the camera.

Website: https://jaadalawrencegreen.com/

Facebook: https://www.facebook.com/Jaadalg/

Instagram: https://www.instagram.com/jaadalg/

TikTok: https://www.tiktok.com/@jaadalg

X: https://x.com/jaadalg

YouTube: https://www.youtube.com/@jaadalg

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Does your logo look cr*p? Your website even worse?

It’s probably because you tried to do it all yourself.

In this episode of The Engaging Marketeer, Darren breaks down why some businesses look better, perform better and grow faster. It’s not luck  - it’s outsourcing.

If someone’s better than you at something, use them. That’s not lazy. That’s leadership.

From Homer Simpson to business strategy, this one’s got it all. 🍩

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Has one person ever COMPLETELY changed the course of your life?

In today's episode of The Engaging Marketeer, Craig Black, a once-professional football player, shares how a life-changing conversation with a teacher did just that - changed everything. He's since gone on to work with global brands, carving out a name for himself with his bold personal style of graphic design while staying true to his passions.

Even when you feel as though your path is marked out for you, it's never too late to start over - all you have to do is trust your gut.

Connect with Craig: 

Website: https://craig.black/

LinkedIn: https://www.linkedin.com/in/craig-black-28a89968/

Instagram: https://www.instagram.com/_CraigBlack/

TikTok: https://www.tiktok.com/@_craigblack

YouTube: https://www.youtube.com/@studiocraigblack

Vimeo: https://vimeo.com/craigblack

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

STOP taking advice from people who don't have a clue!

Have you ever found yourself on the wrong end of business advice - no matter how well-intentioned - only to have that person completely f*ck everything up for you? On this week's episode of The Engaging Marketeer, discover why you should STOP listening to people who have no idea what they're talking about, and trust yourself instead.

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Want to write content that CONVERTS?

Of course you do. Well, here's the secret... stop worrying about being TOO SPECIFIC. If you're scared that doing so will put people off, you're probably right - but is that necessarily a bad thing?

For more exclusive tips on how to write content that attracts (and SELLS) to the RIGHT people, tune in to the full episode now with Will Slater of 43 Clicks North - and get your pen and paper ready, because you'll want to be making notes on this one. 📝

More about Will Slater:

Will Slater is a seasoned copywriter and content specialist at a performance marketing agency based in Hull. With a background spanning over two decades in marketing, Will has honed his expertise in turning dry, technical subjects into engaging, human-focused content that drives results. Known for his creative storytelling approach—often weaving in analogies from cult classics like The Princess Bride—he combines strategic thinking with a deep understanding of language, psychology, and user experience. Passionate about clarity, specificity, and writing that truly connects, Will champions authentic communication over generic, AI-generated fluff.

Website: https://43clicksnorth.co.uk/

LinkedIn: https://www.linkedin.com/in/cleanslatewill/

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Have you used an image from Google on your website? You could be charged THOUSANDS

Yep, you heard right - contrary to popular belief, you can't just nick any old image from the internet. Most of these are licensed - and can come at a hefty price.

Find out how you can avoid getting smacked by a fine of £1,000 (or more!), and what to do instead, by checking out today's episode.

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.