Let's Talk Sales

Engaging Your Audiences with Michelle Benvenisti

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Happy Monday, Let's Talk Sales listeners! This week's episode features a long time friend of CFS, Michelle Benvenisti.

At the time of this recording, Michelle was the Senior Director of Learning and Development at WebMD. Currently, she works for SiriusXM in the same area. She's also worked in the training and developing spheres for AT&T and ESPN. An expert in corporate training, Michelle is also a volunteer for Strive International, where she offers training to at-risk populations on their journey to sustainable employment.

We recorded this discussion a few months back and hope you enjoy our conversation!

Interview with Michelle Benvenisti

In this episode, Michelle and I discuss:

  • Keeping audiences engaged
  • Meeting your clients where they are
  • Prioritizing the attention of others, especially virtually
  • The concept of “Tell and Show”
  • The value of storytelling
  • Communicating clearly, concisely, and with value
    • Sales & Marketing Alignment
    3 Critical Areas Where Collaboration is Essential
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    Featured on this episode:

    • Michelle Benvenisti on LinkedIn
    • Elizabeth Frederick on LinkedIn
    • CFS Resource Recommendations:
      • Our original eBook on The Ultimate Guide to Sales Management
      • Subscribe to our blog and newsletters!
      • Follow us on Twitter! @CFSPlayBook
        • CFS Video Library
        Sales tips and tools from CFS experts
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        The post Engaging Your Audiences with Michelle Benvenisti appeared first on Criteria For Success.

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