Engineer Your Success

In this episode, Michele Heyward discusses her experience as a woman in the technology field. She discusses the numerous challenges in her career due to discrimination and stereotypes that she's faced. Michelle also discusses her company, Positive Hire, which uses people analytics to connect black, Latina, and indigenous women who are scientists, engineers, or technology professionals with management roles. Listen as she explains how her company is working to help retaining these talented individuals in the technology field.   Here’s a bit about Michele’s passion: Michele Heyward is the founder and CEO of PositiveHire, a tech company engineered to connect Black, Latinx and Indigenous women who are experienced scientists, engineers and technology professionals to management roles. As an experienced construction project manager in the energy sector, Michele is armed with technical sales and technology transfer experience.   Michele’s vision is to not only help underrepresented women in STEM find inclusive workplaces, but to also prepare business organizations to retain them. Michele holds a BS degree in Civil Engineering and MS degree in Industrial Management, both from Clemson University. Let’s dive in! [00:01 – 11:00] Women on the Struggle with Limited Resources and Exclusion  Michele’s childhood love of science and technology - pursuing a career in engineering Founding Positive Hire - connecting women in the science and tech industry The different impact between men and women in corporate America   [11:01 – 30:21] The Focus on Diversity, Equality, and Inclusion Helping medium size manufacturing companies retain diverse talent How retaining this talent can prevent lawsuits and recruitment costs Sponsors vs. mentors on power and influence in both the department and industry   [30:22 – 33:51] Closing Segment Bring the human into what you do Connect with Michele! (links below) Parting Notes   You can learn more about Michele Heyward by visiting her website https://positivehire.co/. You may also connect with her on Linkedin and send her an email at [email protected] Sponsors: Banowetz Marketing: Growing a business is hard. Banowetz Marketing provides an action plan and expert help so your family business can thrive. BanowetzMarketing.com/James Coupon Code: JAMES to get 3 FREE hours of logo design or redesign work with the purchase of any other product.  If this content impacts you, please subscribe for more access to the empowering conversations from me and guests working to help you engineer your success! Use this link to drop a question or a topic that you would like to see covered on a future episode: Questions or topic suggestions.   Let’s connect! Find me on my LinkedIn, Facebook, and Instagram. I’d love to hear from you. You have the strength of a hero within you. Check out my website https://betteryou4u.com/ and learn how to unlock your potential and achieve success both in business and in life.   Important Resources to Note: Click here https://sleekbio.com/jbryant for important resources mentioned on this podcast.   Tweetable Quotes: “Oftentimes, women are regulated to scheduling the meeting, taking notes in a meeting, nobody's even asking them their thoughts. They are often spoken over during the meeting, and people taking what they said when they do speak as their own.” - Michele Heyward “You have what you need to succeed…  What you should be focusing on is understanding the culture of that organization… Find a sponsor that removes barriers for you to move ahead in your career.” - Michele Heyward “[Your] preference must not be navigated by society. You define what success looks like.” - Dr. James Bryant

In this episode, Michele Heyward discusses her experience as a woman in the technology field. She discusses the numerous challenges in her career due to discrimination and stereotypes that she's faced. Michelle also discusses her company, Positive Hire, which uses people analytics to connect black, Latina, and indigenous women who are scientists, engineers, or technology professionals with management roles. Listen as she explains how her company is working to help retaining these talented individuals in the technology field.

 

Here’s a bit about Michele’s passion:

Michele Heyward is the founder and CEO of PositiveHire, a tech company engineered to connect Black, Latinx and Indigenous women who are experienced scientists, engineers and technology professionals to management roles. As an experienced construction project manager in the energy sector, Michele is armed with technical sales and technology transfer experience.

 

Michele’s vision is to not only help underrepresented women in STEM find inclusive workplaces, but to also prepare business organizations to retain them.

Michele holds a BS degree in Civil Engineering and MS degree in Industrial Management, both from Clemson University.

Let’s dive in!

[00:01 – 11:00] Women on the Struggle with Limited Resources and Exclusion 

• Michele’s childhood love of science and technology - pursuing a career in engineering
• Founding Positive Hire - connecting women in the science and tech industry
• The different impact between men and women in corporate America

 

[11:01 – 30:21] The Focus on Diversity, Equality, and Inclusion

• Helping medium size manufacturing companies retain diverse talent
• How retaining this talent can prevent lawsuits and recruitment costs
• Sponsors vs. mentors on power and influence in both the department and industry

 

[30:22 – 33:51] Closing Segment

• Bring the human into what you do
• Connect with Michele! (links below)
• Parting Notes

 

You can learn more about Michele Heyward by visiting her website https://positivehire.co/. You may also connect with her on Linkedin and send her an email at [email protected]

Sponsors:

Banowetz Marketing: Growing a business is hard. Banowetz Marketing provides an action plan and expert help so your family business can thrive.

BanowetzMarketing.com/James

Coupon Code: JAMES to get 3 FREE hours of logo design or redesign work with the purchase of any other product. 

If this content impacts you, please subscribe for more access to the empowering conversations from me and guests working to help you engineer your success!

Use this link to drop a question or a topic that you would like to see covered on a future episode: Questions or topic suggestions.

 

Let’s connect! Find me on my LinkedIn, Facebook, and Instagram. I’d love to hear from you.

You have the strength of a hero within you. Check out my website https://betteryou4u.com/ and learn how to unlock your potential and achieve success both in business and in life.

 

Important Resources to Note:

• Click here https://sleekbio.com/jbryant for important resources mentioned on this podcast.

 

Tweetable Quotes:

“Oftentimes, women are regulated to scheduling the meeting, taking notes in a meeting, nobody's even asking them their thoughts. They are often spoken over during the meeting, and people taking what they said when they do speak as their own.” - Michele Heyward

“You have what you need to succeed…  What you should be focusing on is understanding the culture of that organization… Find a sponsor that removes barriers for you to move ahead in your career.” - Michele Heyward

“[Your] preference must not be navigated by society. You define what success looks like.” - Dr. James Bryant

Welcome Back to Engineer Your Success Podcast with Dr. James Bryant! Susan Young is an award-winning story + speaker coach and the founder of “Get in Front Communications, Inc.” For 22 years, Susan has been teaching entrepreneurs how to boldly tell their stories so they have more visibility, impact, and clients. A former radio news reporter and on-air anchor for 10 years, Susan has interviewed everyone from homeless people to presidents. She also managed the Office of Radio & Television for New Jersey Governor Christine Todd Whitman. In addition, Susan was PR director for a statewide nonprofit. She is also a certified practitioner in Neurolinguistic Programming. NLP is the interrelationship between our thoughts, experiences, behavior, and communication. She has been honored as “Entrepreneur of the Year” and is one of the ‘Top 75 Badass Women on Twitter.’ She also facilitates Communication Nation on Facebook. With no further ado, here is Susan Young.       [00:00 - 06:24] Opening Segment Susan Young is an award-winning storyteller and communicator. She talks about not speaking up until she was four years old, and how this led to her developing a different way of communicating. She shares that one of the things that helped her uncover her story was figuring out what she stood for. Susan advises listeners to explore their own stories and figure out what makes them unique, so they can be more confident when speaking in front of others.   [06:24 - 12:22] How to Engineer Your Success: Tips for Building a Thriving Story You can achieve success by embracing your strengths and looking at things from different lengths. It's important to start with a comprehensive marketing direction and a clear action plan, then get attentive expert help. To be able to engineer your success, you first need to address your story - which can be difficult.   [12:22 - 18:37] How to be a person of excellence: Susan shares success principles from her entrepreneurial journey The key to being a successful communicator is to tell stories that are relatable and memorable. One way to achieve this is to include defining moments from your life in your speeches and presentations. Being a person of excellence includes leaving things as you found them, which can be summed up by the phrase "be a person of excellence."   [18:37 - 22:42] Closing Segment Engineers are great communicators when they are talking to other engineers, but may have difficulty communicating with others Follow Susan! Links below  Parting Notes   You can learn more about Susan Young by visiting her website https://www.sueyoungmedia.com/ you may also check out Communication Nation on Facebook Group   Sponsors:   Banowetz Marketing: Growing a business is hard. Banowetz Marketing provides an action plan and expert help so your family business can thrive. BanowetzMarketing.com/James   Coupon Code: JAMES to get 3 FREE hours of logo design or redesign work with the purchase of any other product.   If this content impacts you, please subscribe for more access to the empowering conversations from me and guests working to help you engineer your success!   Use this link to drop a question or a topic that you would like to see covered on a future episode: Questions or topic suggestions.   Let’s connect! Find me on my LinkedIn, Facebook, and Instagram. I’d love to hear from you.   You have the strength of a hero within you. Check out my website https://betteryou4u.com/ and learn how to unlock your potential and achieve success both in business and in life.   Important Resources to Note:   Click here https://sleekbio.com/jbryant for important resources mentioned on this podcast.   Tweetable Quotes:   “There's this story that we tell ourselves that may or may not be true, but it's all in how we're interpreting that information in those life events and how we're framing it.” - Dr. James Bryant   “Be tenacious even when you're tired stay with it… stay with it.” - Susan Young

Welcome Back to Engineer Your Success Podcast with Dr. James Bryant! Susan Young is an award-winning story + speaker coach and the founder of “Get in Front Communications, Inc.” For 22 years, Susan has been teaching entrepreneurs how to boldly tell their stories so they have more visibility, impact, and clients. A former radio news reporter and on-air anchor for 10 years, Susan has interviewed everyone from homeless people to presidents. She also managed the Office of Radio & Television for New Jersey Governor Christine Todd Whitman. In addition, Susan was PR director for a statewide nonprofit. She is also a certified practitioner in Neurolinguistic Programming. NLP is the interrelationship between our thoughts, experiences, behavior, and communication. She has been honored as “Entrepreneur of the Year” and is one of the ‘Top 75 Badass Women on Twitter.’ She also facilitates Communication Nation on Facebook. With no further ado, here is Susan Young.

 

 

 

[00:00 - 06:24] Opening Segment

• Susan Young is an award-winning storyteller and communicator.
• She talks about not speaking up until she was four years old, and how this led to her developing a different way of communicating.
• She shares that one of the things that helped her uncover her story was figuring out what she stood for.
• Susan advises listeners to explore their own stories and figure out what makes them unique, so they can be more confident when speaking in front of others.

 

[06:24 - 12:22] How to Engineer Your Success: Tips for Building a Thriving Story

• You can achieve success by embracing your strengths and looking at things from different lengths.
• It's important to start with a comprehensive marketing direction and a clear action plan, then get attentive expert help.
• To be able to engineer your success, you first need to address your story - which can be difficult.

 

[12:22 - 18:37] How to be a person of excellence: Susan shares success principles from her entrepreneurial journey

• The key to being a successful communicator is to tell stories that are relatable and memorable.
• One way to achieve this is to include defining moments from your life in your speeches and presentations.
• Being a person of excellence includes leaving things as you found them, which can be summed up by the phrase "be a person of excellence."

 

[18:37 - 22:42] Closing Segment

• Engineers are great communicators when they are talking to other engineers, but may have difficulty communicating with others
• Follow Susan!
  • Links below 
• Parting Notes

 

You can learn more about Susan Young by visiting her website https://www.sueyoungmedia.com/ you may also check out Communication Nation on Facebook Group

 

Sponsors:

 

Banowetz Marketing: Growing a business is hard. Banowetz Marketing provides an action plan and expert help so your family business can thrive.

BanowetzMarketing.com/James

 

Coupon Code: JAMES to get 3 FREE hours of logo design or redesign work with the purchase of any other product.

 

If this content impacts you, please subscribe for more access to the empowering conversations from me and guests working to help you engineer your success!

 

Use this link to drop a question or a topic that you would like to see covered on a future episode: Questions or topic suggestions.

 

Let’s connect! Find me on my LinkedIn, Facebook, and Instagram. I’d love to hear from you.

 

You have the strength of a hero within you. Check out my website https://betteryou4u.com/ and learn how to unlock your potential and achieve success both in business and in life.

 

Important Resources to Note:

 

• Click here https://sleekbio.com/jbryant for important resources mentioned on this podcast.

 

Tweetable Quotes:

 

“There's this story that we tell ourselves that may or may not be true, but it's all in how we're interpreting that information in those life events and how we're framing it.” - Dr. James Bryant

 

“Be tenacious even when you're tired stay with it… stay with it.”
- Susan Young

 

 

Welcome to Engineer Your Success Podcast with Dr. James Bryant! Today we are going to listen to people that shared their vision board from an excerpt from Success on Ramp: Building Vision, with no further ado here, is Dr. James Bryant with Success on Ramp participants, Duron Chandler, Tanisha Pridgen, Sophearay Smith, and Benita Varnardo. [00:01 - 10:51] What is A Vision Board? Dr. James Bryan discusses the importance of having a vision and how it can help you achieve success in both your personal and professional life. He encourages participants to create a vision board to help them visualize their goals and aspirations. He also discusses the importance of learning and growing, and how having a growth mindset can help you achieve your goals. [10:52 - 14:50] Duron Chandler's Vision Board: Multiple Streams of Income Duron has a passion for driving cars and has a collection of expensive cars He has an idea to start a star-gazing tour Duron aims to have an artsy type of project and a gym or luxury goods business Having these goals can give him multiple streams of income [14:50 - 22:34] Tanisha Pridgen's Vision Board: Health and Fitness Tanisha has a vision of traveling with her kids all summer. Her short-term goal is to be able to do this by next summer She also aims to attain good fitness and health  She wants a house surrounded by water and is excited about the possibility of owning her own private island. She thinks it's great that her goal is bringing her joy, and that it will allow her to entertain and have people over." [22:34 - 33:34] Sophearay Smith’s Vision Board: God, Investments, Career, and Travel. Sophearay was inspired to create a vision board after watching a church presentation on the topic. She chose to make her vision board public on Instagram so that her friends and family could see it. In her mind, she has some solutions that could be helpful in the C-suite, and she feels like it's helpful to be right there in the boardroom She has a business plan for a nonprofit called Abby's Girls that focuses on building up the next generation of young girls She also has project management skills that she would like to use to help with the nonprofits she worked with before Every time she rededicated herself to God and every time she would pray, she would always end up coming to this verse: "God would like, minister to me", “God has given me over my life”  [33:34 - 41:08] Benita Varnardo's Vision Board: Reaching Peace in All Areas of Life Benita is working on her intellectual goals, which she plans to explore more through reading. She is happy taking care of her family and enjoys makeup before and after sessions She has a goal of reaching peace in all areas of her life She is submitting herself to God and working on a new healthcare model She feels called to break free from chains and freedom represents this for her. Come to the next Success On Ramp.  These are small group complimentary monthly meetings to help you win at work and at home. Are you interested in setting and achieving goals, in building habits that stick to becoming a more powerful communicator? Listen, you do not have to do this. Register for the Next Success on Ramp Today and join other like-minded people who are on the road to achieving success both in business and in life. Use the link in the show notes to grab your spot today.   Sponsors: Banowetz Marketing: Growing a business is hard. Banowetz Marketing provides an action plan and expert help so your family business can thrive. BanowetzMarketing.com/James Coupon Code: JAMES to get 3 FREE hours of logo design or redesign work with the purchase of any other product. If this content impacts you, please subscribe for more access to the empowering conversations from me and guests working to help you engineer your success! Use this link to drop a question or a topic that you would like to see covered on a future episode: Questions or topic suggestions. Let’s connect! Find me on my LinkedIn, Facebook, and Instagram. I’d love to hear from you. You have the strength of a hero within you. Check out my website https://betteryou4u.com/ and learn how to unlock your potential and achieve success both in business and in life. Important Resources to Note: Click here https://sleekbio.com/jbryant for important resources mentioned on this podcast. Tweetable Quotes: “Always in the center is family and then what I call my core values or the core things that I live around." - Duron Chandler “Part of my health goals are eating better, sleeping better, and being more physically active on a routine basis. So really wanna tap into that.” - Tanisha Pridgen “When I rededicated myself to God, every time I would pray in the beginning, I would always end up. Coming to this verse and like, God would like, minister to me.” - Sophearay Smith “Today I’m Happy I got up early and did my work, but taking care of my family brings me joy." - Benita Varnardo “The vision really should be a stretch between what you think you can easily achieve and something that's really going to push you” - Dr. James Bryant

Welcome to Engineer Your Success Podcast with Dr. James Bryant! Today we are going to listen to people that shared their vision board from an excerpt from Success on Ramp: Building Vision, with no further ado here, is Dr. James Bryant with Success on Ramp participants, Duron Chandler, Tanisha Pridgen, Sophearay Smith, and Benita Varnardo.

[00:01 - 10:51] What is A Vision Board?

• Dr. James Bryan discusses the importance of having a vision and how it can help you achieve success in both your personal and professional life.
• He encourages participants to create a vision board to help them visualize their goals and aspirations.
• He also discusses the importance of learning and growing, and how having a growth mindset can help you achieve your goals.

[10:52 - 14:50] Duron Chandler's Vision Board: Multiple Streams of Income

• Duron has a passion for driving cars and has a collection of expensive cars
• He has an idea to start a star-gazing tour
• Duron aims to have an artsy type of project and a gym or luxury goods business
• Having these goals can give him multiple streams of income

[14:50 - 22:34] Tanisha Pridgen's Vision Board: Health and Fitness

• Tanisha has a vision of traveling with her kids all summer.
• Her short-term goal is to be able to do this by next summer
• She also aims to attain good fitness and health 
• She wants a house surrounded by water and is excited about the possibility of owning her own private island.
• She thinks it's great that her goal is bringing her joy, and that it will allow her to entertain and have people over."

[22:34 - 33:34] Sophearay Smith’s Vision Board: God, Investments, Career, and Travel.

• Sophearay was inspired to create a vision board after watching a church presentation on the topic.
• She chose to make her vision board public on Instagram so that her friends and family could see it.
• In her mind, she has some solutions that could be helpful in the C-suite, and she feels like it's helpful to be right there in the boardroom
• She has a business plan for a nonprofit called Abby's Girls that focuses on building up the next generation of young girls
• She also has project management skills that she would like to use to help with the nonprofits she worked with before
• Every time she rededicated herself to God and every time she would pray, she would always end up coming to this verse: "God would like, minister to me", “God has given me over my life” 

[33:34 - 41:08] Benita Varnardo's Vision Board: Reaching Peace in All Areas of Life

• Benita is working on her intellectual goals, which she plans to explore more through reading.
• She is happy taking care of her family and enjoys makeup before and after sessions
• She has a goal of reaching peace in all areas of her life
• She is submitting herself to God and working on a new healthcare model
• She feels called to break free from chains and freedom represents this for her.

Come to the next Success On Ramp.  These are small group complimentary monthly meetings to help you win at work and at home. Are you interested in setting and achieving goals, in building habits that stick to becoming a more powerful communicator? Listen, you do not have to do this. Register for the Next Success on Ramp Today and join other like-minded people who are on the road to achieving success both in business and in life. Use the link in the show notes to grab your spot today.

 

Sponsors:

Banowetz Marketing: Growing a business is hard. Banowetz Marketing provides an action plan and expert help so your family business can thrive.

BanowetzMarketing.com/James

Coupon Code: JAMES to get 3 FREE hours of logo design or redesign work with the purchase of any other product.

If this content impacts you, please subscribe for more access to the empowering conversations from me and guests working to help you engineer your success!

Use this link to drop a question or a topic that you would like to see covered on a future episode: Questions or topic suggestions.

Let’s connect! Find me on my LinkedIn, Facebook, and Instagram. I’d love to hear from you.

You have the strength of a hero within you. Check out my website https://betteryou4u.com/ and learn how to unlock your potential and achieve success both in business and in life.

Important Resources to Note:

• Click here https://sleekbio.com/jbryant for important resources mentioned on this podcast.

Tweetable Quotes:

“Always in the center is family and then what I call my core values or the core things that I live around." - Duron Chandler

“Part of my health goals are eating better, sleeping better, and being more physically active on a routine basis. So really wanna tap into that.” - Tanisha Pridgen

“When I rededicated myself to God, every time I would pray in the beginning, I would always end up. Coming to this verse and like, God would like, minister to me.” - Sophearay Smith

“Today I’m Happy I got up early and did my work, but taking care of my family brings me joy." - Benita Varnardo

“The vision really should be a stretch between what you think you can easily achieve and something that's really going to push you” - Dr. James Bryant

Welcome to Engineer Your Success Podcast with Dr. James Bryant! Today we are joined by  The one and only Sarah Banowetz! Sarah is the Founder and Managing Partner of Banowetz Marketing. Banowetz marketing helps small businesses see that their dreams become reality.  Banowetz marketing is a longtime sponsor of this podcast   [00:31 - 08:51] Entrepreneur Sarah Bandit Shares How Her Ethiopian Influence Shaped Her Career Sarah Banowetz is an entrepreneur and mother of six children.  She credits her Ethiopian influence on who she is today to when she was 12 years old and listened to her parents talk about stories from Ethiopia. Sarah founded Banowetz Marketing, a marketing agency that focuses on small businesses and provides entrepreneurial hustle. Sarah's story illustrates the importance of starting your own business from the ground up, as it gives you the flexibility and control to do what you love while providing a stable income.   08:51 - 17:14] How Entrepreneurship helps with human flourishing. Sarah Shares how she turned her entity into Sarah Banowetz Photography  Warehouse Auto needed new marketing and Sarah helped to rebrand their company.  Sarah is now a corporate photographer and has nicer equipment than when she started Entrepreneurship helps with human flourishing and Sarah believes this is why it's important   [17:14 - 25:20] Success Principles for Engineers: Communication Skills Sarah shared that she hired a teacher to help her with marketing Annie and Sarah are working on a program to teach small family businesses how to do marketing and sales themselves, at a tenth of the cost. The success principles that the audience can take away include strong communication skills and being intentional with what you build.   [25:21 - 28:30] Closing Segment Follow Sarah   links below Parting Notes Resources Mentioned: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine   You can learn more about Sarah Banowetz by following her on Linkedin or by visiting her site at www.banowetzmarketing.com   Sponsors:   Banowetz Marketing: Growing a business is hard. Banowetz Marketing provides an action plan and expert help so your family business can thrive. BanowetzMarketing.com/James   Coupon Code: JAMES to get 3 FREE hours of logo design or redesign work with the purchase of any other product.   If this content impacts you, please subscribe for more access to the empowering conversations from me and guests working to help you engineer your success!   Use this link to drop a question or a topic that you would like to see covered on a future episode: Questions or topic suggestions.   Let’s connect! Find me on my LinkedIn, Facebook, and Instagram. I’d love to hear from you.   You have the strength of a hero within you. Check out my website https://betteryou4u.com/ and learn how to unlock your potential and achieve success both in business and in life.   Important Resources to Note:   Click here https://sleekbio.com/jbryant for important resources mentioned on this podcast. Tweetable Quotes:   “You wouldn't build anything else without intentionality. Everything that engineers build is with intention and a lot of research. So I would just encourage all engineers to be also intentional and do a lot of research around communication, and interpersonal skills.” - Sarah Banowetz   “The whole concept that the blessings that we receive are not just for us. Some of it is for us, but it's also for us to be a blessing to other people, and thinking about entrepreneurship from the standpoint of helping to provide human flourishing, I think is again a beautiful concept.” - Dr. James Bryant

 

Welcome to Engineer Your Success Podcast with Dr. James Bryant! Today we are joined by 

The one and only Sarah Banowetz! Sarah is the Founder and Managing Partner of Banowetz Marketing. Banowetz marketing helps small businesses see that their dreams become reality.  Banowetz marketing is a longtime sponsor of this podcast

 

[00:31 - 08:51] Entrepreneur Sarah Bandit Shares How Her Ethiopian Influence Shaped Her Career

• Sarah Banowetz is an entrepreneur and mother of six children. 
• She credits her Ethiopian influence on who she is today to when she was 12 years old and listened to her parents talk about stories from Ethiopia.
• Sarah founded Banowetz Marketing, a marketing agency that focuses on small businesses and provides entrepreneurial hustle.
• Sarah's story illustrates the importance of starting your own business from the ground up, as it gives you the flexibility and control to do what you love while providing a stable income.

 

08:51 - 17:14] How Entrepreneurship helps with human flourishing.

• Sarah Shares how she turned her entity into Sarah Banowetz Photography 
• Warehouse Auto needed new marketing and Sarah helped to rebrand their company.
•  Sarah is now a corporate photographer and has nicer equipment than when she started
• Entrepreneurship helps with human flourishing and Sarah believes this is why it's important

 

[17:14 - 25:20] Success Principles for Engineers: Communication Skills

• Sarah shared that she hired a teacher to help her with marketing
• Annie and Sarah are working on a program to teach small family businesses how to do marketing and sales themselves, at a tenth of the cost.
• The success principles that the audience can take away include strong communication skills and being intentional with what you build.

 

[25:21 - 28:30] Closing Segment

• Follow Sarah 
• •  links below
• Parting Notes

Resources Mentioned:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

 

You can learn more about Sarah Banowetz by following her on Linkedin or by visiting her site at www.banowetzmarketing.com

 

Sponsors:

 

Banowetz Marketing: Growing a business is hard. Banowetz Marketing provides an action plan and expert help so your family business can thrive.

BanowetzMarketing.com/James

 

Coupon Code: JAMES to get 3 FREE hours of logo design or redesign work with the purchase of any other product.

 

If this content impacts you, please subscribe for more access to the empowering conversations from me and guests working to help you engineer your success!

 

Use this link to drop a question or a topic that you would like to see covered on a future episode: Questions or topic suggestions.

 

Let’s connect! Find me on my LinkedIn, Facebook, and Instagram. I’d love to hear from you.

 

You have the strength of a hero within you. Check out my website https://betteryou4u.com/ and learn how to unlock your potential and achieve success both in business and in life.

 

Important Resources to Note:

 

• Click here https://sleekbio.com/jbryant for important resources mentioned on this podcast.

Tweetable Quotes:

 

“You wouldn't build anything else without intentionality. Everything that engineers build is with intention and a lot of research. So I would just encourage all engineers to be also intentional and do a lot of research around communication, and interpersonal skills.”

- Sarah Banowetz

 

“The whole concept that the blessings that we receive are not just for us. Some of it is for us, but it's also for us to be a blessing to other people, and thinking about entrepreneurship from the standpoint of helping to provide human flourishing, I think is again a beautiful concept.”

- Dr. James Bryant

 

Welcome to Engineer Your Success Podcast with Dr. James Bryant!    Kate DiLeo is a brand architect who has partnered with more than 200 organizations to craft brands that bring more prospects to the table, more users who click, and more customers who buy. Kate’s Amazon bestselling book, Muting the Megaphone: Stop Telling Stories and Start Having Conversations.    [00:31 - 07:12] Opening Segment Kate is a brand strategist and accidental brand strategist. She talks about how the market crashed and she had to get a job to pay off her undergraduate debt. She found a job in sales and recognized the power of delivering a simple, provocative brand pitch. She then transitioned into marketing and worked with a variety of industries, including construction. Engineering construction firms are facing challenges such as the need to meet new people and the shift in leadership and workforce.   [07:12 - 13:55] How to communicate your brand message to both your customers and employees Kate adds that Businesses should know how to be able to communicate their brand message to both their customers and their employees effectively.  in order to maintain a strong presence  and keep customers happy. A brand's message should be simple, practical, and relevant to the audience. Leading from a place of desperation (i.e. trying to convince the wrong people to buy) will ultimately lead to negative consequences for the company, such as decreased revenue and lost customers. Leading from a place of invitation (i.e. being critical about who you serve and what you offer) will result in more high probability to buy your product.   [13:55 - 20:14] Kate Has Actually Spoken: Tips for Revamping Your Marketing Kate has some advice for those wanting to improve their marketing and messaging. There is a fear of change, but it's important to overcome this  Focus on what is best for the company. Own your expertise and stand confidently in what you know. Narrow down your target audience and write a message that resonates with them. [20:15 - 22:25] Closing Segment Follow Kate  links below Parting Notes   Resources Mentioned:    Muting the Megaphone: Stop Telling Stories and Start Having Conversations   You can learn more about Kate DiLeo by visiting her site at www.katedileo.com Or get her books from Amazon   Sponsors:   Banowetz Marketing: Growing a business is hard. Banowetz Marketing provides an action plan and expert help so your family business can thrive. BanowetzMarketing.com/James   Coupon Code: JAMES to get 3 FREE hours of logo design or redesign work with the purchase of any other product.   If this content impacts you, please subscribe for more access to the empowering conversations from me and guests working to help you engineer your success!   Use this link to drop a question or a topic that you would like to see covered on a future episode: Questions or topic suggestions.   Let’s connect! Find me on my LinkedIn, Facebook, and Instagram. I’d love to hear from you.   You have the strength of a hero within you. Check out my website https://betteryou4u.com/ and learn how to unlock your potential and achieve success both in business and in life.   Important Resources to Note:   Click here https://sleekbio.com/jbryant for important resources mentioned on this podcast. Tweetable Quotes:   “Even though everybody can buy from you, not everybody will and that is okay. Your revenue generation and growth are hinging upon your ability to niche in and do a dang good job serving one or two groups. Over time, as they buy more from you, other people will notice and they’ll want it. Then you'll have the revenue to go and talk to those people and build market share.”   Kate DiLeo   “Understanding the different words and how you can use those words to really convey the message, connect with people and draw them into having that conversation.”    Dr. James Bryant

 

Welcome to Engineer Your Success Podcast with Dr. James Bryant! 

 

Kate DiLeo is a brand architect who has partnered with more than 200 organizations to craft brands that bring more prospects to the table, more users who click, and more customers who buy. Kate’s Amazon bestselling book, Muting the Megaphone: Stop Telling Stories and Start Having Conversations. 

 

[00:31 - 07:12] Opening Segment

• Kate is a brand strategist and accidental brand strategist.
• She talks about how the market crashed and she had to get a job to pay off her undergraduate debt.
• She found a job in sales and recognized the power of delivering a simple, provocative brand pitch.
• She then transitioned into marketing and worked with a variety of industries, including construction.
• Engineering construction firms are facing challenges such as the need to meet new people and the shift in leadership and workforce.

 

[07:12 - 13:55] How to communicate your brand message to both your customers and employees

• Kate adds that Businesses should know how to be able to communicate their brand message to both their customers and their employees effectively.
• •  in order to maintain a strong presence
  •  and keep customers happy.
• A brand's message should be simple, practical, and relevant to the audience.
• Leading from a place of desperation (i.e. trying to convince the wrong people to buy) will ultimately lead to negative consequences for the company, such as decreased revenue and lost customers.
• Leading from a place of invitation (i.e. being critical about who you serve and what you offer) will result in more high probability to buy your product.

 

[13:55 - 20:14] Kate Has Actually Spoken: Tips for Revamping Your Marketing

• Kate has some advice for those wanting to improve their marketing and messaging.
• • There is a fear of change, but it's important to overcome this 
  • Focus on what is best for the company.
  • Own your expertise and stand confidently in what you know.
  • Narrow down your target audience and write a message that resonates with them.

[20:15 - 22:25] Closing Segment

• Follow Kate
• •  links below
• Parting Notes

 

Resources Mentioned: 

 

Muting the Megaphone: Stop Telling Stories and Start Having Conversations

 

You can learn more about Kate DiLeo by visiting her site at www.katedileo.com

Or get her books from Amazon

 

Sponsors:

 

Banowetz Marketing: Growing a business is hard. Banowetz Marketing provides an action plan and expert help so your family business can thrive.

BanowetzMarketing.com/James

 

Coupon Code: JAMES to get 3 FREE hours of logo design or redesign work with the purchase of any other product.

 

If this content impacts you, please subscribe for more access to the empowering conversations from me and guests working to help you engineer your success!

 

Use this link to drop a question or a topic that you would like to see covered on a future episode: Questions or topic suggestions.

 

Let’s connect! Find me on my LinkedIn, Facebook, and Instagram. I’d love to hear from you.

 

You have the strength of a hero within you. Check out my website https://betteryou4u.com/ and learn how to unlock your potential and achieve success both in business and in life.

 

Important Resources to Note:

 

• Click here https://sleekbio.com/jbryant for important resources mentioned on this podcast.

Tweetable Quotes:

 

“Even though everybody can buy from you, not everybody will and that is okay. Your revenue generation and growth are hinging upon your ability to niche in and do a dang good job serving one or two groups. Over time, as they buy more from you, other people will notice and they’ll want it. Then you'll have the revenue to go and talk to those people and build market share.”

 

• Kate DiLeo

 

“Understanding the different words and how you can use those words to really convey the message, connect with people and draw them into having that conversation.”

 

•  Dr. James Bryant