Ford South Africa (SA) is on schedule with its R15.8-billion expansion programme to significantly boost its exports from the Silverton plant in Pretoria as from next year, says Ford Motor Company Africa president Neale Hill.
Ford SA will produce the new-generation Ranger pick-up at the Tshwane plant, starting in 2022.
The local arm of the US vehicle maker produced about 732 000 units of the current Ranger model from 2011 to 2021.
“The expansion of the production facility will enable us to build 200 000 vehicles a year – 32 000 units more than before,” says Hill.
The vast majority of these vehicles will be exported.
“The next-generation Ranger . . . will be produced for more than a hundred left- and right-hand-drive markets globally, including markets across Africa,” notes Hill.
To realise the new production targets, the Silverton assembly line has undergone extensive transformation focused on modernising the facility, enhancing efficiency and improving production quality throughout the plant.
Additionally, Ford is currently constructing a new body shop and stamping plant on the Silverton site, along with an in-house frame line in the newly developed adjacent Tshwane Automotive Special Economic Zone (TASEZ).
“Our entire focus is on being world-class and comparable with the best Ford manufacturing plants globally,” says Hill.
“This is essential as we work towards delivering the required production volumes and achieving the highest quality levels for our customers.”
The expanded Ranger production programme will help create 1 200 incremental Ford jobs in South Africa, increasing the local workforce to 5 500 employees, while also adding an estimated 10 000 new jobs across the automaker’s local supplier network, bringing the total to 60 000 jobs, notes Hill.
Ford will also build a new vehicle modification centre, as well as a new training centre, with the latter to ensure all Ford employees are equipped with the knowledge and skills required to maximise the efficiencies of the enhanced Silverton facility.
Expanded production at the Silverton plant will include the new Volkswagen Amarok bakkie, as part of a global agreement between Ford and the German automaker, and will account for some of the added capacity at the facility.
New Rail Link, Africa
Ford continues to work closely with all three spheres of government and relevant State-owned entities, such as Transnet, in developing the Gauteng Province (GP) to Eastern Cape Province (EC) High-Capacity Rail Freight Corridor, says Hill.
This corridor is set to be a full-service line linking the Silverton assembly plant and the TASEZ with Port Elizabeth, which is home to Ford’s Struandale engine plant and the Coega Special Economic Zone.
The GP-EC High-Capacity Rail Freight Corridor will channel all of Ford’s inbound and outbound logistics exclusively through Port Elizabeth to support the facility’s higher production volumes, says Hill.
“It is projected to create thousands of jobs within the value chain.”
Moving to the Port Elizabeth corridor means that Ford will avoid the increasingly congested and underperforming port of Durban, in KwaZulu-Natal.
When looking at the broader African context, Hill notes that it is crucial that the US carmaker aligns its business with the implementation of the African Continental Free Trade Agreement (AfCFTA), as this will “play an important role in developing a winning strategy for Ford across Africa”.
“AfCFTA is a key component of the African Union’s (AU’s) Agenda 2063, which aims to boost the continent’s socioeconomic growth,” he adds.
“It would do so by accelerating the industrialisation of Africa, integrating regional markets, stimulating growth, and supporting the welfare of its people.
“Underpinning that is the role of faster, easier, more economically viable trade and trade networks.”
After the World Trade Organisation, AfCFTA is the world’s largest trade agreement, with 54 signatories, says Hill.
“This holds great promise, for not only the conti...