The new CEO of Volkswagen Group South Africa (VWSA) is a familiar face. Martina Biene returns to South Africa following her two-year stint as the head of the Volkswagen passenger brand before her exit in 2020.
This time around her job also focuses on growing the German brand in Africa, including putting together a sustainable continental assembly strategy.
This would see a strong return for Volkswagen to the goals set pre-Covid under former VWSA boss, Thomas Schäfer, now global Volkswagen brand COO.
“As the saying goes, if the boss asks, your only options are to say ‘yes’, or ‘yes, with pleasure.
“I can, however, honestly say that it was a pleasure for me to return to South Africa,” says Biene.
Any African expansion programme should serve to boost VWSA’s production numbers at its Kariega plant, in the Eastern Cap – this in an era where the future of South Africa’s vehicle exports to Europe stands in the shadow of increasingly strict emission regulations.
VWSA currently produces the Polo for the local market and more than 80 export markets, and the Polo Vivo for the local and some sub-Saharan markets. Production should reach around 135 000 units in 2022, with 75% of this number exported.
New European emission regulations include the proposed introduction of Euro VII emission standards (2025 for cars, 2027 for trucks), which could add a significant cost to any vehicle produced here and shipped north.
Added to this is a planned ban on the sale of new internal combustion engine (ICE) vehicles in Europe by 2035 (2030 in the UK), in favour of electric and hydrogen vehicles.
Europe is South Africa’s biggest new-vehicle export market.
Two vehicle manufacturers assemble hybrids in South Africa, with none making battery electric vehicles (BEVs).
Whether Euro VII will go ahead as planned remains to be seen, as there has been significant pushback from a number of vehicle manufacturers that prefer to direct their investment in a forward-looking manner to BEVs, rather than continuous re-engineering their ICE technology.
Biene says VWSA is currently awaiting certainty on Euro VII implementation, as this may affect the timing of its introduction of a third model to its Kariega plant.
She expects the production decision to be made in the first half of 2023.
“If the Kariega plant is filled to capacity with existing products because we can still export to Europe, then we would probably push production of a third model out to later – but only to maximum 2030.
“This scenario will buy us more time to grow the African market.”
“We don’t want to rely on exporting to Europe,” she adds. “We would want to do business at home first, which means Africa. Our long-term future is in Africa.”
This philosophy is likely to remain beyond Euro VII and well into the BEV era.
“Shipping vehicles to Europe does not really help our carbon footprint, especially as Volkswagen aims to become a zero-carbon manufacturer,” explains Biene.
“Getting components like batteries from Asia or Europe to here, and then shipping vehicles back, is even worse.
“Also, Europe is not currently looking to Kariega to be the next plant to be converted to an EV plant, as there are still plants in Europe which produce combustion engine vehicles and they have to be switched first.”
As it stands, the third model to be introduced at Kariega – whenever that may be – will be developed alongside Brazil on the current Polo platform.
It is expected that Africa, South America and possibly India may, for a while, remain in what is called the combustion belt, as Europe, America and China continue their progression to BEVs. (India could also possibly become a source of more affordable EVs for Africa and the rest of the combustion belt, says Biene.)
“In the Volkswagen group, we look at this belt with ICEs in mind for another model cycle of two, while we look to Europe as using mainly EVs after 2030,” notes Biene.
One of the derivatives of a third model at Kariega may include a half-ton bakkie – both sin...