In this episode, Amir sits down with Zach LaValley, EVP of Engineering at RapidSOS, to explore the high-stakes world of emergency response technology. Zach unpacks how RapidSOS acts as a digital bridge between 911 call centers and a growing network of connected devices—from smartphones to IoT sensors—delivering real-time, life-saving data when seconds matter most.

They dive into the fragmented landscape of U.S. emergency infrastructure, the challenges of routing data across 6,000+ decentralized call centers, and the engineering trade-offs between speed, reliability, and privacy. Zach shares how his team builds for fault tolerance at scale, the unique testing environments required for mission-critical systems, and where AI fits into both the practical and futuristic sides of public safety—whether it’s reducing false alarms or enhancing school security with real-time video analysis.

It’s a behind-the-scenes look at building technology that literally saves lives—and how to do it without compromising speed or trust.

🔑 Key Takeaways:

911 Tech Isn't Centralized: The U.S. emergency system includes 6,000+ decentralized call centers. Routing data accurately and fast is a major engineering challenge.

Latency Can Cost Lives: RapidSOS aims to be faster than the ring of a phone call—delivering life-saving data to emergency services before the call connects.

Privacy with Purpose: The system only pulls data “just in time” to avoid unnecessary storage and protect user privacy.

AI’s Role in Public Safety: While AI isn’t replacing humans, it’s helping filter noise (e.g., false alarms) and power applications like gun detection in schools.

🕒 Timestamped Highlights:

[00:01:00] – How RapidSOS routes real-time data to 911, evolving from GPS to IoT.

[00:04:00] – The complexity of mapping 6,000 call centers and matching jurisdiction with GIS.

[00:06:30] – The challenge of determining the “right” device data in multi-device emergencies.

[00:10:00] – Balancing data access with privacy; no bulk data storage—only on-demand pulls.

[00:12:00] – Why RapidSOS measures performance against telephony speed (must beat the ring).

[00:15:00] – Testing under high stakes: real-world simulation, sandboxes with Apple/Google, canary deployments.

[00:18:00] – Two buckets for AI: offloading non-emergencies and real-time school safety response.

[00:22:30] – Public adoption: Why humans still need to make final calls even in AI-enhanced workflows.

💬 Quote:

“We are trying to save lives with the game of telephone. But the future is in expressive data—pictures, images—that actually show what's happening.” — Zach LaValley