In this Inner Edison Podcast episode, host Ed Parcaut is joined by special guest Mark Stern, founder of CustomBoxAgency.com, to discuss the critical aspects of defining success metrics, effective onboarding, and enhancing the customer journey. 🛠️📦 🔑 **Key Takeaways:** - **Defining Success Metrics:** Mark emphasizes the importance of clearly defining outcome and success metrics in business. - **Customer Onboarding:** Gain insights on how to effectively guide and onboard customers, understanding their preferences whether they seek detailed guidance or streamlined processes. - **Elevating Customer Experience:** Discover how intentional and purposeful items in custom boxes can significantly enhance the customer’s journey, with a focus on acquisition, delivery, and retention phases. - **Value of Unique Items:** Learn why sending swag without a clear purpose may not add value and the significance of integrating unique, story-driven items. - **Entrepreneurial Insights:** Mark shares his journey from corporate life to entrepreneurship, the challenges faced, including a pivotal business setback, and the resulting transformation and capabilities. - **Power of Volume Orders:** Understand the cost-efficiency of higher volume orders and the importance of balancing quantity with meaningful client engagement. - **Memorable Campaigns:** Explore the success of limited edition boxes for influencers and the impact of meaningful, commemorative items for events and organizations. Join Ed and Mark as they delve into their personal experiences, the lessons learned from failures, and the importance of mindset in overcoming business challenges. Whether you’re an entrepreneur, marketer, or business enthusiast, this episode is packed with valuable insights to help you define and achieve success. 🌟 📢Follow us for updates: - Website: [Ed Parcaut] - Facebook: [Ed Parcaut] - Twitter: [@parcaut] - Instagram: [@edparcaut] Thank you for supporting "Inner Edison Podcast"! 📞 **Get a free consultation and brainstorm about your business:** Visit [CustomBoxAgency.com](https://www.customboxagency.com) 👍 **Subscribe to Inner Edison Podcast for more insightful episodes!** #CustomerExperience #BusinessSuccess #Entrepreneurship #CustomBoxAgency #MarketingStrategies #Branding #CustomerJourney #EdParcaut #MarkStern