Rytis Lauris, CEO and co-founder of Omnisend, joined the podcast to discuss why email is so important for business growth. He explained that the key to getting customers clicking is sending relevant promotional messages when they expect them and automating campaigns based on customer behavior rather than demographics.

The conversation then shifted to the importance of providing an excellent customer experience, including remembering where customers have come from and why they were acquired in the first place. It was also noted that customer acquisition costs have become much higher due to COVID-19, making it even more important for businesses to focus on getting recurring purchases in order to remain profitable.

Finally, it was suggested that businesses should ask customers for feedback on their delivery experience in order to build trust with the brand. This podcast conversation emphasizes the need for understanding customer behavior and using proper segmentation and automation when sending targeted messages in order to maximize business growth. This podcast conversation discussed how businesses can use automated communication to create a great customer experience.