We could have endless debates about the most important stage of the buying journey but none of those stages matter if you lose a prospect at the purchase stage. Advocating for the purchase stage of the buying journey is the VP of Sales and Marketing at Authvia, George Sens. Authvia is an innovative, SaaS whose flagship software application delivers a highly secure, fast, and contactless payment option via text messaging and other applications. George dives deeper into their key use cases and his perspective on ROI, conversions, and the buying journey.