Pathmonk Presents Podcast

Enhancing the User Experience with Relevant Content for Each Buyer Persona | Interview with Jean Cameron from Flosum


Listen Later

Flosum is a complete enterprise continuous integration delivery and release management solution for Salesforce, your organization can be up and running in a matter of minutes. It was great to speak with Head of Growth Marketing, Jean Cameron, and hear how they have efficiently driven growth through the Salesforce marketplace. Jean gives us an insight into the Salesforce AppExchange while diving into how they enhance the online user experience. As all users land on the website Jean aims to ensure content and messaging are tailored to each buyer persona and ensure they educate not just sell. Have a listen to learn more about growth marketing in this industry, message testing, and website optimization.

...more
View all episodesView all episodes
Download on the App Store

Pathmonk Presents PodcastBy Pathmonk

  • 5
  • 5
  • 5
  • 5
  • 5

5

4 ratings