We all love to travel, and some of us can’t live without it. Nothing beats a road trip. You set your own pace, stop for snacks, and beautiful views, whenever you want. You’re in complete control. But when we have to hire a car we spend months planning, researching the best prices, and hoping we don’t get hit with hidden fees or fines by the end of it all. But on a mission to change the technology behind this process is Coastr. Coastr provides an innovative solution for mobility companies by automating and simplifying car rental operations, connecting to various technologies, and offering a complete end-to-end solution. Natasha Sonawane Berry, The Head of Marketing, like any marketer, is always looking at new ways to build brand awareness and generate leads to empower growth. Natasha highlights the importance of the company's website in attracting and retaining customers, but most importantly how they leverage data-driven insights to enhance the user experience and overall buying journey.