The oft-repeated criticism of the e-commerce experience for jewelry is that its missing the tactile and personal feel a customer feels when you visit in-store. Augmented Reality (AR) might be the beginning of a solution for that, and Illumix is on the forefront of the push to bring the in-store try on experience to online.

Kirin Sinha, Founder & CEO of Illumix, joins Michael to discuss their mission to bring AR to retail jewelers, how they got their start in the Disney Accelerator, and some insights on how to improve your online shopping experience.

Learn more about Illumix: illumix.com

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