As we delve into the evolving Indian consumer profile by understanding the aspirations, preferences, and behaviors' of India's diverse consumer segments, we talk about how global companies can adapt to regional diversities and embrace language and cultural sensitivities, along with leveraging technology for deeper market penetration.

Also discussing the case studies of several prominent global brands like Kellogg's and Coca-Cola, Lloyd also elaborates why building trust and credibility is needed for establishing a strong brand reputation and fostering trust among Indian consumers.

Featuring key insights from Lloyd, this episode provides valuable guidance for global companies seeking to navigate the dynamic Indian consumer landscape and achieve sustainable success in this exciting market.

About The Show:

Enigma India is a series that aims to be a beacon of information on India, illuminating the multifaceted landscape of the country. Serving as a reservoir of insights for those who seek to know more about India's business and investment thesis, along with the Indian Ethos, Enigma India is a series that brings the 'New India' on a global frontier! #indianconsumer #startupindia #founders 

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Produced by The BOSS Hub

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India is one of the fastest-growing economies in the world, with a projected GDP growth rate of 7% in 2023, and is poised to become one of the world's leading economies in the coming decades. With Ankur emphasizing the factors that drive the growth of India, he also extensively talks about the startup culture.

As Indian startups are operating in a wide range of sectors, including e-commerce, fintech, education, healthcare, and logistics, Ankur explains how they are disrupting industries and creating new products and services that are meeting the needs of India's growing population.

In an insightful conversation, Ankur Mittal shares his angel investing journey and addresses common misconceptions about startup investments and success. He also elucidates the importance of India rewriting its investment thesis and discusses the best investment strategies for the diaspora.

As if one episode wasn't enough, Enigma India has a whole series waiting for you, each a testament to India's rising stature. Tune in Now!

Follow Etherwire: Instagram : https://www.instagram.com/india_ew/

LinkedIn: https://www.linkedin.com/company/etherwire/

Connect with Jyoti: https://www.linkedin.com/in/jyotirai/

Produced by The BOSS Hub 
 

 Follow Etherwire: 

https://www.instagram.com/india_ew/ 

https://www.linkedin.com/company/etherwire/ 

Subscribe to Etherwire: 

https://youtube.com/@EtherWire?feature=shared