Enrollment Growth University: Higher Education

Mike Petroff, Senior Associate Director of Content Strategy at Harvard University, discusses how video helps make Harvard as an institution appear more attainable, and Harvard students more accessible.

Dr. Joseph Brennan, VP of Communications & Marketing and Clinical Professor of Business at The University at Albany, discusses how to hire, organize and structure your higher ed marketing department to fulfill current and future institutional enrollment goals.

Dr. Joseph Brennan, VP of Communications & Marketing and Clinical Professor of Business at The University at Albany, discusses how to hire, organize and structure your higher ed marketing department to fulfill current and future institutional enrollment goals.

Rick Hardy, AVP of Marketing at Concordia University, Irvine, discusses how his team takes a product marketing approach to academic program development and promotion.

Find a breakdown of this episode here.

Rick Hardy, AVP of Marketing at Concordia University, Irvine, discusses how his team takes a product marketing approach to academic program development and promotion.

Find a breakdown of this episode here.

Matt Hames, Communications Strategist at Colgate University, discusses how to centralize your social media governance and utilize Facebook’s hyper-targeting capabilities for your enrollment growth initiatives.

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Matt Hames, Communications Strategist at Colgate University, discusses how to centralize your social media governance and utilize Facebook’s hyper-targeting capabilities for your enrollment growth initiatives.

Find a breakdown of this episode here.

Lesley Nichols, Executive Director of Professional Studies at Emerson College, discusses the integration and shared resource benefits of bringing adult and continuing education departments off their own island and into the fold.

Find a breakdown of this episode here.

Lesley Nichols, Executive Director of Professional Studies at Emerson College, discusses the integration and shared resource benefits of bringing adult and continuing education departments off their own island and into the fold.

Find a breakdown of this episode here.

Dr. Ed Cabellon, Assistant to the VP of Student Affairs and Enrollment Management at Bridgewater State University discusses how to leverage technology to build capacity and more effectively engage with and retain current students.