Enrollment Insights Podcast

This is a podcast version of a Niche and Tudor Collegiate Strategies webinar digging into some of the results of the 2022 Survey of Juniors Searching for College. Will Patch and Jeremy Tiers discuss the results and answer audience questions.

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

In this episode, you will hear from Kate Crowder and Tyler Hill.

Kate is a public relations professional and veteran educator who has worked in the Germantown Municipal School District in Tennessee, for the past 15 years. She is passionate about delivering communications-focused professional development to school-level staff members and providing teachers with tools to further the brand of the district. Kate currently serves as the President of TNSPRA where she hopes to provide a renewed focus on professional development and connectivity between her members and neighboring SPRAs. The longtime Memphian and mother of three is frequently found on the stage as a musician, actor, or director when not fulfilling her role in school communications.

Tyler is the Director of Communications and Planning for Arlington Community Schools, located outside Memphis, Tennessee. School PR is not his first career. Tyler graduated from The University of Southern Mississippi with a degree in broadcast journalism and spent six years working as an on-air morning news anchor and reporter. As an award-winning journalist, Tyler’s passion was rooted in storytelling that spoke to the heart, and he has carried that same mentality to School PR. Tyler is the Past-President of TNSPRA.

:33 - Meet Kate and Tyler

2:25 - Something Kate and Tyler tried that didn't work and what they learned

4:08 - How Kate and Tyler brainstorm and bring new ideas into their work

6:28 - How Kate's teaching background and Tyler's journalism background influence their work in school PR

11:03 - What inspired Kate and Tyler to cover this topic

14:00 - Building a "brand army" in your district

18:40 - Engaging people outside of your office is a small budget...or none at all

22:22 - Ways to recognize members of your brand army

25:50 - Getting your brand army ready to mobilize

36:30 - Helping teachers and staff understand what makes a good story

43:33 - Handling the "Why should I care about marketing?" question

49:55 - Where to connect with Kate and Tyler and learn more

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

In this very short episode, we're sharing a teaser for the PK-12 Virtual Enrollment & Marketing Summit on April 26.

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

In this episode, you will hear from Jennifer Frey. Jennifer is the Director of Admission for Trinity Christian School, a K-12 private school in Fairfax, Virginia. As a military wife, her family has moved many times. Her children found a school-home at Trinity which led to her joining the Admission team there one year later. Her background in sales and marketing, including owning her own internet-based clothing company, and in education through the homeschool teaching of her children and working as a teacher online, have combined to assist her in leading the admission process for families interested in Trinity Christian School. She is passionate about creating an experience where families feel valued, welcomed, respected, and heard, even at a time of record applications and enrollment.

:30 - Meet Jennifer

2:16 - Something Jennifer tried that didn't work and what she learned

5:12 - Jennifer's approach to brainstorming

6:10 - How admission and marketing partner at Trinity

7:25 - Why some schools may be hesitant to explore different solutions for affordability

10:50 - Trinity's path to offering variable tuition

17:15 - The importance of your "front of house" communications in rolling out a new tuition model

19:15 - How current and prospective families responded to Trinity Christian School's decision to offer variable tuition

23:52 - Lessons learned from Trinity's variable tuition rollout

27:51 - Where to connect with Jennifer and learn more

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

This is a podcast version of a Niche webinar on the results of the 2021 Niche Higher Ed Website Benchmarks. We highlighted results for overall site traffic, social media, and digital marketing and dive into some added context and tactical responses from the results.

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

In this episode, you will hear from Erasmo Fuentes, Director of Admissions at Whittier College. After graduating from Whittier, Erasmo spent 2 years in Whittier's Office of Admissions before taking on roles at the University of La Verne as a counselor, event coordinator, project manager, and athletics liaison before ultimately becoming the Director of Admissions. In early 2020, Erasmo returned to his alma mater to take on his current role.

0:00 - Meet Erasmo

0:57 - What Erasmo has tried and what he learned if it didn't work

2:28 - Brainstorming and trying new ideas, starting at the end and working back

4:59 - Building strong regional connections and balancing with national and international goals

8:47 - Admissions guarantees that remove barriers

15:24 - Opening doors for transfer students

19:24 - Where to start building programs that support student transitions and who to include early on

22:08 - Expanding reach by opening doors

25:13 - Advice for getting buy-in from leadership for these types of programs

25:54 - How to get in touch with Erasmo and continue the conversation

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

This is a podcast version of a Niche webinar on the results of the 2021 Niche PK-12 Website Benchmarks and what they mean for PK-12 school marketers and communicators. We highlighted results for overall site traffic, social media, organic search, and digital marketing.

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

This is a recording of a presentation given at INACAC 2022. You’ll learn more about how to make your brand stand out to students and parents with relevance, ease of answering their questions, and having a coherent omnichannel strategy.

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

In this episode, you will hear from Vince Slomsky, Director, Strategic Communications, Enrollment Management at Kent State University. In this role, he leads the charge for all things recruitment marketing at the university. He and his team have developed a robust, multi-channel communications and marketing strategy for all audiences ranging from undergraduate, graduate, parents and families, transfer, and many more specialized populations.

0:23 - Meet Vince

1:19 - A few things Vince tried that didn't work while adjusting to the pandemic (too much virtual, affinity programs that aren't fully ideated, and parent outreach)

10:17 - Building on the fly and adjusting to the numbers

11:10 - The power of an outsider's perspective to brainstorming

12:52 - The importance of timeliness in marketing

16:25 - Kent State's move to bring the college visit experience on the road and to where the students and families are

25:22 - A change in venue brought on more comfort for students and families

27:29 - Making the logistics of off-site events work for the institution, the families, and the communities

30:56 - Drawing on the former journalist skills, Vince and team pulled together a new admissions video in record time - and to record views

35:39 - The longevity of programs in the community, post pandemic

40:47 - Evaluating the success of off-campus programs

45:39 - Admissions going back to its roots with more connections being made in the communities

47:07 - Getting buy-in for the out-of-the-box ideas

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

This is a podcast version of a Niche webinar on recent data privacy changes and what schools can do to adapt their marketing strategies in 2022.

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.